Canadian Based Education

Canadian Based Education The education system in Canada during the 19th century was marked by the establishment of school systems that incorporated social, cultural and political aspects.Advertising We will write a custom research paper sample on Canadian Based Education specifically for you for only $16.05 $11/page Learn More Children from different social and cultural backgrounds were allowed to attend schools in large numbers which gave way to mass schooling or standardized education as an effective instrument in teaching. The school systems during the 19th century were designed to solve a myriad of problems that existed within the Canadian society such as poverty, crime, teen idleness and poor knowledge levels among the youth during that time. The reasons that underlined the development of school systems in the 19th century was the impact of constant immigration by Canadians as well as foreigners in the country, the change from agriculture to industrialization and the process of state formation which allowed Canadians the authority to exercise power (Gaffield, 2011). During the later stages of the 19th century, state formation, industrialization and immigration played an important role in the development of the school system in Canada where educators established schools that would reflect the cultural, religious and ethnic variations in the Canadian society. For example, in the western coast of Canada, immigration played an important part in developing the mass schooling system that was in existence. Other provinces in Canada that were affected by immigration included Winnipeg, Manitoba and British Columbia where the arrival of large numbers of Asians played an important role in developing the Canadian schooling system. The impact of immigration had become a major factor in the 19th century where anglo conformity became an important aspect in ensuring national cohesion and unity in the country (Mochoruk, 2004). The schooling system in Canada during the 19t h century was mostly marked by the use of textbooks, classrooms, teachers and curriculum based education which were used to train school going children on how they could be contributing members to the Canadian society. These teaching modes however underwent some changes to ensure that they reflected the changing needs of the society which required that children with different educational abilities and knowledge be catered for. This saw the introduction of technical and vocational courses that were meant to meet the needs of children who were not found suitable for academic training.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The criterion that was used in selecting children for educational courses was however based on social and cultural prejudices where children from white backgrounds had the first priority over children from other ethnic backgrounds. However, in the 1920s, s chools began using IQ tests to measure the knowledge levels of children to ensure that there was equitable selection of children during the selection process (Gaffield, 2011). The education system in the 19th century was characterized by the distinctions that existed between male and female children in public schools. For example girls used a separate entrance from the boys and they also had separate classrooms where girls were taught alone and boys were taught alone. The recess areas were also separate for both the girls and the boys with the dining halls incorporating some distinction where the girls ate separately from the boys. The redefinition of a family unit as an association of emotional attachment during the 19th century saw the generalized idea that girls were meant to be taught on household duties and responsibilities while boys were meant to be taught on manual and technical skills that would train them to be the breadwinners of their families (Gaffield, 2011). The disti nction that existed within the educational programs during the 19th century saw girls being taught more on home economics and cooking rather than on technical or manual skills which was the preserve of male students. The separatist and distinctive teaching patterns were meant to reflect the ideal situation in the 19th century society where women were meant to be the caretakers of the home while men were meant to the breadwinners. The 19th century also saw the establishment of separate schools for children from different religious and cultural backgrounds to deal with the educational conflict that arose during that time (Usa, 2009). Immigrants and foreigners during that time had to conform to the existing standards and guidelines in Canadians schools and society which did not reflect their diversity and culture. Religious communities for example did not agree with some of the non-denominational Christian curriculum that was being used in most of the Canadian schools which saw the for mation of Catholic and Protestant school systems in some areas of Canada such as Quebec and Ontario. The region of Newfoundland was the first to incorporate a complete denominationally based school system in the whole of Canada which was possible as a result of the Constitution Act of 1867 (Gaffield, 2011).Advertising We will write a custom research paper sample on Canadian Based Education specifically for you for only $16.05 $11/page Learn More Religious studies in these schools therefore became a central part in the school curriculum which saw the growth of Catholicism and Christianity in many of the Canadian provinces. Despite some resistance, the establishment of the L’Action Catholic School in Manitoba in 1934 saw a growth of Catholicism in the province as well as the incorporation of Catholic communities in the education system. The province also offered a secular education system that incorporated religious, cultural as well as non-denominatio nal curriculum. Private and independent schooling was introduced in Manitoba in 1977 to reflecting the changing schooling system around the country. The changing patterns of immigration also had an effect on the structure and organization of school systems where various Canadian provinces placed emphasis on meeting the needs of the general society rather than meeting the needs of Religious groups such as the Catholics and the Anglicans (Mochoruk, 2004). Public schooling in Canada in the 19th century was therefore created as a framework that would develop the society by shaping children to be moral citizens of their community. Public schools were created to generate unity of thought as well as to teach children about the idealized Canadian society. Schools focused on teaching children from foreign countries the English language as well as the Canadian culture which would play an important part in their adaptation to the country’s laws and cultural practices. Social integration and cohesion were therefore important aspects in the establishment of various schooling systems in Canadian provinces during the 19th century (Axelrod, 2003). In summary, the history of Canada’s education system saw a growth in the formal instruction of children where the educational curriculum incorporated the various cultural, moral and social differences that existed within the Canadian society during the 19th century. While there was a general focus on providing equal access to schooling for all, different cultural, social and religious values made it difficult for children to be incorporated into Canadian education systems that were mostly driven by Canadian social values. The schooling system established in the 19th century gave way to an institutional framework that would be used in the 20th century to govern the operations of the government, prisons and hospitals in the country (Axelrod, 2003).Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Axelrod, P. (2003). The promise of schooling; education in Canada, 1800-1914. Toronto: University of Toronto Press. Gaffield, C., (2011). Education, history of education in Canada. Retrieved from: https://www.thecanadianencyclopedia.ca/en Mochoruk, J., (2004). Formidable heritage: Manitoba’s north and the cost of  development, 1870 to 1930. Winnipeg, Manitoba: University of Manitoba Press. Usa, I.U., (2009). Canada education system and policy handbook. New York: International Business Publications.

The Hardwood Killer Tree Diseases

The Hardwood Killer Tree Diseases There are several tree diseases that attack hardwoods trees which can ultimately cause death or devalue a tree in the urban landscape and rural forests, to the point where they need to be cut down. Five of the most malignant diseases have been suggested by foresters and landowners. These diseases are ranked according to their ability to cause aesthetic and commercial damage.   Armillaria Root, the Worst Tree Disease This disease attacks hardwoods and softwoods and kills shrubs, vines, and forbs in every state. It is pervasive in North America, commercially destructive, a major cause of oak decline, and is arguably the worst tree disease. The Armillaria sp. can kill trees that are already weakened by competition, other pests, or climatic factors. The fungi also infect healthy trees, either killing them outright or predisposing them to attacks by other fungi or insects. Oak Wilt Oak wilt, Ceratocystis fagacearum, is a disease that affects oaks (especially red oaks, white oaks, and live oaks). It is one of the most severe tree diseases in the eastern United States, killing thousands of oaks each year in forests and landscapes. The fungus takes advantage of wounded trees, and the wounds promote infection. The fungus can move from tree to tree through roots or by an insect transfer. Once the tree is infected, there is no known cure. Anthracnose, Dangerous Hardwood Diseases Anthracnose diseases of hardwood trees are widespread throughout the Eastern United States. The most common symptom of this group of diseases is dead areas or blotches on the leaves. The diseases are particularly severe on American sycamore, the white oak group, black walnut, and dogwood. The greatest impact of anthracnose is in the urban environment. Reduction of property values results from the decline or death of shade trees. Dutch Elm Disease Dutch elm disease primarily affects American and European species of elm. DED is a major disease problem throughout the range of elm in the United States. The economic loss resulting from the death of high-value urban trees is considered by many to be devastating. Fungus infection results in clogging of vascular tissues, preventing water movement to the crown and causing visual symptoms as the tree wilts and dies. American elm is highly susceptible. American Chestnut Blight The chestnut blight fungus has virtually eliminated the American chestnut as a commercial species from eastern hardwood forests. You only now see the chestnut as a sprout, as the fungus eventually kills every tree within the natural range. There is no effective control for chestnut blight even after decades of massive research. The loss of American Chestnut to this blight is one of forestrys saddest stories.

Marketing Dissertation Example | Topics and Well Written Essays - 2000 words

Marketing - Dissertation Example 110). While this is more pronounced overseas, as France and Germany have been shown in a study to take corporate stewardship more seriously than do Americans, Americans still believe that corporate responsibility is important – â€Å"a recent survey of some 2500 Americans found that 36 percent claimed they seriously considered a company’s corporate citizenship when deciding whether to buy its products† (Paine, 2003, p. 110). Moreover, if a corporation does actions that are disapproved of – say, it is revealed that the corporation conducts unnecessary and cruel tests on animals – this hurts the bottom line, and can lead to boycotts, which are a PR nightmare and can lead to a serious dip in consumers buying its products (Paine, 2003, p. 110). The reason why I chose this topic is because animal testing, especially when the testing is not necessary for advancements for human health, as is the case with cosmetics testing, is one that inspires much passio n on either side of the question, and is an important element of corporate social responsibility. For some people, any kind of animal testing should be verboten, even if the testing is done in the interest of finding human cures. For others, animal testing might not be a problem because, after all, they are â€Å"just animals.† For still others, certain kinds of animal testing might be acceptable, especially if the testing would lead to a medical cure, while other types of testing, such as testing regarding cosmetics, would not be acceptable. How each of these groups view this element of corporate social responsibility would be the center of the inquiry. C. Aims and Objectives The aims of this project will be to discover the feelings of people from all three of the above groups when it comes to certain companies that use animal testing. Do they buy from companies that use animal testing? If not, why not? If so, why? Perhaps a passionate animal advocate might buy products from a cosmetic company that animal tests – what might explain this incongruence? Moreover, I am interested in discovering if companies that do not test on animals emphasize this fact in the advertising campaigns. Lastly, I am interested in finding out how these campaigns affect consumers, and whether or not consumers are less likely to buy from companies that are known to test on animals, and more likely to buy from companies that tout the fact that they do not test on animals. D. Initial Literature Review One of the questions that is of interest is why some people care more about animal rights than do others. The reason why this is an important question is because it can answer why certain consumers will not buy products from cosmetic companies that use animal testing, while others do not care either way. Unti and Rowan (2001) theorize that childhood attitudes accounts for who has more compassion for animals than others (Unti & Rowan, 2001, p. 27). Other theories state that the concern from animals comes to a concern for the oppressed (Unti & Rowan, 2001, p. 27). As to the question of whether companies emphasize their corporate social responsibility, there is some indication that they do not (Blyth, 2003, p. 16). As for the question about how corporate irresponsible practices, such as animal testing, affect consumers, it is useful to examine how consumers react to other corporate social irresponsible

Comparing and contrast efficiency of on job training and e-learning in Research Proposal

Comparing and contrast efficiency of on job training and e-learning in the petrochemical plants - Research Proposal Example The research study will identify how valuable training is for employees at the petrochemical plants and for employees working at the petrochemical industry. Training techniques will also be analyzed and compared, and the effectiveness of these training methods will be discussed. Petrochemical industry is an important industry for the economy and employees working in the industry need to be efficient and trained (Harris, 2012). This research study will be helpful for the employees, managers, researchers, economists and other concerned person as it will help in improving the efficiency and effectiveness of employees as well as in enhancing safety measures at the workplace particularly of the organizations in the petrochemical industry. The research study will include different sub-topics as well. For instance, the research will also analyze different training methods that are helpful in the industry. The research will analyze how on-job training and e-learning method can be effective. The research will also suggest and recommend different strategies to further enhance the existing system and training methods used. Training is used to develop the skills and capabilities of the employees. Training is helpful in managing the workforce and their productivity. Training is also helpful in making sure that the employees are safe from any kind of chemicals used or present at the plant (Cogent, n.d.). training helps in enhancing the productivity level of the employees. It is considered as an investment and the returns of this investment are reported in the form of higher productivity, enhancement of skills of employees, ability to better manage the tasks and several other benefits (Bartel, 2000). Training is an important aspect of motivating the human resource. Human resource is considered as the main asset that gives the organization competitive advantage. Thus,

Essay example --

Konsep pembelajaran sepanjang hayat (PSH) ataupun lifelong learning bukanlh merupakan satu perkara yang asing lagi dalam sistem pendidikan negara ekoran daripada perubahan persekitaran baru di mana sekotor ekonomi pada sekarang berasaskan pengetahuan atau K-ekonomi menjadi keutamaan. Justeru itu, institut pendidikan guru hendaklah menerapkan nilai pembelajaran sepanjang hayat dan kemahiran untuk berfikir pada aras tinggi (KBAT). Budaya ilmu ini sangat penting, oleh itu, pengamalan budaya membaca dalam kalangan guru pelatih telah lama dipraktikkan oleh warga IPG malah ia sudah menjadi sebahagian intipati budaya oleh IPG. Di samping itu pelajar-pelajar di IPG bukan sahaja diterapkan dengan nilai pembelajaran sepanjang hayat sahaja, malah guru-guru pelatih di IPG juga telah dilatih untuk meningkatkan teknik pengajaran dalam bilik darjah. Keberkesanan aktiviti pengajaran dan pembelajaran dalam bilik darjah juga akan memberikan impak maksima kepada pelajar keraana persekitaran pembelajara n yang kondusif akan memudahkan para pelajar untuk lebih cekap dalam menimba ilmu. Oleh itu, bakal guru yang menuntut di IPG juga diajar dengan pelbagai jenis dan kemahiran mengajar untuk menarik minat pelajar semasa proses pembelajaran dan pengajaran di dalam kelas. Contohnya, penggunaan alat bantu pengajaran telah memudahkan lagi kerja guru dalam menyampaikan pengajarannya dan kaedah melakukan kerja dalam kumpulan juga telah mewujudkan suasana yang seronok untuk belajar dalam kalangan pelajar. Dengan ini guru bukan sahaja melahirkan insan yang berilmu tinggi malah mengamalkan budaya pembelajaran sepanjang hayat agar modal insan yang dihasilkan kelak akan dapat memacu kegemilangan negara sehingga ke peringkat global. Hal ini adalah sangat wajar kerana... ...dunia juga bermaksud kemampuan dan pencapaian cemerlang Malaysia dalam membangunkan sektor pendidikan negara agar kita dapat mempellopori perubahan dan kemajuan dinamis iaitu pembangunan tenaga manusia, kecemerlangan budaya fikir dan pembangunan teknologi dan sains. Jika system pendidikan disusun dengan dirangka dengan telus dan terbaik, maka negara kita akan dapat mengurangkan lagi kadar buta huruf yang berlaku kepada pelajar terutamanya kepada mereka yang bersekolah di kawasan luar bandar. Pendidikan bertaraf dunia juga merupakan satu komitmen dan usaha Kementerian Pendidikan bagi memperbaik kualiti pendidikan negara agar ia dapat dilonjakkan kepada satu standard yang tinggi dan mampu menyaingi negara-negara maju yang lain, pendidikan juga merupakan salah satu langkah penting untuk mengangkat martabat dan status Malaysia salam dunia pendidikan di peringkat global.

Consumer Promotion Essay

I expect this report to fulfill the requirements of my internship program (BBA 449) at Unilever Bangladesh Limited. I have put in my best efforts to make this report a success. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a relational study. However this has obviously been a great source of learning for me to conduct similar research studies in future. I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thanking You. Sincerely yours, Muhammad Mashfiq Huq ID# 0131001 Acknowledgements In preparing this report a considerable amount of thinking and informational inputs from various sources were involved. I express my sincere gratitude to everyone who contributed towards making this research report possible. Major contributions were received from officials at Unilever Bangladesh Limited and Independent University, Bangladesh. First of all I would like to thank the authorities of Unilever Bangladesh Limited to give me the prized opportunity to do my internship at their prestigious organization. The experience and knowledge gained at Unilever Bangladesh Limited helped me immensely to address and understand all the elements related to my report, which I otherwise would not have understood so well. I would like to specially thank my supervisor at Unilever Bangladesh Limited, Mr Rajeeb Bhattacharjee, Product Group Manager for Wheel, for his absolute support, co-operation and encouragement that he extended to me from the very first day. In spite of having a very busy schedule, he made sure in every way that I acquire the best possible exposure and knowledge during my tenure as an intern under him. My sincere gratitude goes to my internship supervisor Mr. Muzahid Akbar, for encouraging me at the very first place, to undertake such a relational study to fulfill my internship requirements. He gave all the time and attention, which I needed to complete my research and compile my report in as much orderly way as possible. Last but not the least I would like to thank the respondents of my survey, for sparing the time to fill out the questionnaires. This research would not have been possible without their valuable inputs. Correlation matrix of the study variables 3. Stepwise regression on Product Quality Perceptions 4. Stepwise regression on Brand Loyalty 13 15 16 17 Executive Summary This paper is directed towards exploring the relationship between consumer promotion, price perception, product quality perceptions and brand loyalty in the detergent market of Bangladesh. Through sizeable literature review and discussions it is known that there is considerable correlation that exists among the study variables mentioned above. The data sampling was conducted on the customers of different brands of detergents. A structured questionnaire was used to find out the views of people regarding consumer promotion in detergent brands, price perceptions about the promoted brands of detergent, product quality perceptions about those brands and also to find out about brand loyalty in the detergent markets. A correlation analysis and a stepwise regression analysis were run on the collected data to analytically explore the relations and their extent. It was found that consumer promotion is positively correlated with the product quality perceptions and brand loyalty of those brands. Meaning that if a person views the consumer promotion positively, then his/ her perception of the product quality about a promoting brand will be proportionately high. It also means that the chances of the same person being brand loyal towards that brand would also be high. There is a positive correlation of price perception with perceived quality and brand loyalty. According to this, if the perceived prices of the promoted brands are fair then it would have positive effects on product quality perception and brand loyalty of that brand. It has also been found that product quality perceptions about promoted brands are positively correlated with brand loyalty of those brands. Overall consumer promotions are expected to give positive results with the people who have positive views about consumer promotion and who can be influenced by promotional efforts. So while deciding about consumer promotion it should be thought in advance that who is the consumer promotion activity aimed at. This way wastage of large amounts of money can be avoided by spending on ineffective consumer promotion activity. Every effort should be given to make the consumers think that the prices of the promoted brand are fair, even when there is no promotional activity is undertaken. Though there is a tendency in the detergent market to provide frequent promotional offers, yet the perceived quality should in no way go down because there is a good possibility that the brand loyalty would also go down. Introduction Bangladesh has a detergent market of about 8. 8 billion taka of which Unilever occupies a share of 30% making it the market leader. The major competitor brands in the detergent market for Unilever are Keya, Chaka and Tibet. To fight this steep competition the above mentioned companies constantly run consumer promotion in hope to sell more than the respective competitors. Although this strategy worked well at first but with the passage of time, the intense consumer promotions have done little to prevent Unilever from loosing shares to its competitors. In 2004, Wheel, Unilever’s largest detergent brand ran about nine consumer promotions where as in 2005 it ran no consumer promotions at all. Consumer promotion over all is a very expensive affair. Unilever has the largest brands of detergent and so the cost of providing a consumer promotion offer is also large by the same proportion. Besides the competitor brands are known to involve in some unfair practices. They pay a very low wage rate to their labours so overhead costs are low, they under invoice their imported raw materials so that they can evade import taxes and other duties, so they save a lot of money in the process. They can then utilize this money for consumer promotion and other competitive activities that can earn them a higher share of the market. Therefore it is imperative that consumer promotions and other dependant elements have to be studied, to make sure that if a consumer promotion activity is implemented it is a highly effective one. This way, precious monetary resources have the minimum chances of being wasted. To understand the competition in the detergent market better price perceptions and product quality perceptions about the brands of detergent on promotion are also considered being worth studying. To look at market share issues, the brand loyalty element should also be explored. Statement of the Problem There are many companies that are operating to serve the detergent markets; as a result the competition has heightened. Consumer promotions are being heavily used in the detergent markets to increase sales of each available brand. Consumer promotions, when implemented use up a lot monetary resources. Failure to implement the consumer promotion activity effectively may result in major loss of money. Purpose of the Study The purpose of this research is to explore the relationship between consumer promotions, price perceptions with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Research Timeline 2005 2005 2005 2005 2005 October November November 20 November 28 December 6 Research proposal writing and literature rivew Data collection (surveys etc. ) Data analysis and interpretation Draft submission of research report Submission of research report Limitations There are vast amounts of information and write-ups relating to the topics of this research that are present in the internet and various other sources, but it was not possible to gain access to many such information. So missing out some important aspect of the discussed topics can be a possibility. There is a major time constraint in doing the research work and preparing the report, a much larger pool of information could have been dealt with if there was more time to analyze them. A minimal sample size will be used for this research; if a larger sample was taken into consideration the research would have been more accurate. The survey will be conducted in Dhaka city which could be a possible reason for the people’s mind set to be similar and survey results not being very different from each other, the results could be different if people from outside metropolitan cities were brought under consideration. Review of Literature Consumer Promotion Sales promotions as we know is a very important component of marketing promotion. Consumer promotion (e. g. coupons, samples, contests, sweepstakes, and price packs) is a part of sales promotion that is targeted towards the final buyers of consumer products (Kotler and Armstrong, 2002). There can be various types of consumer sales promotion some are incentive based while others are communicative in nature (Kotler et al. , 1999; Tellis, 1998). The incentive based promotions can be price – oriented promotion or non price-oriented promotion. According to Britannica (article 21279) advertising presents a reason to buy a product but consumer promotion offers a short-term incentive to purchase. Consumer promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value. Thus, especially in markets where products are highly similar, consumer promotions can cause a short-term increase in sales. Abraham and Lodish (1987) stated that many consumer goods categories sold 90% of their volume on special deals which is a result of consumer promotion. Consumer promotion is thought to be a tool that helps manufacturers and retailers to achieve their objectives of generating sales (Alvarez and Casielles, 2004). They also stated that the influence of sales promotions on the consumer will also depend on the consumer’s characteristics Price Perceptions According to Schiffman and Kanuk (2004) price perception is about how customers see a product’s price, as high, low or fair. They also stated that perception of price unfairness affect consumers’ perceptions of value and ultimately their willingness to buy a product. According to Moore et al. (2003) years of research concerned with price show both positive and negative perceptions serve as marketplace cues. Several studies have also portrayed the role of price perceptions as an attribute to success (Jiang and Rosenbloom, 2004). When the price perceptions are high this is a sign of positive quality, prestige and status (Moore et al. , 2003). The concept of reference price is related to price perceptions. Schiffman and Kanuk (2004) stated that reference price is the price the consumers use as a basis for comparison in judging another price. It is through reference price that the price perception of a brand of product is formed. When the consumer plans to buy a product, he or she will judge prices comparatively with the reference prices in order to determine whether the price is acceptable or not (Alvarez and Casielles, 2004). They also stated that, a result of consumers’ comparison between the prices and the reference price, potential losses and gains emerge. The consumer perceives a gain when the reference price is higher than the observed price. If the observed price is higher than the reference price, the consumer experiences a loss. Product Quality Perceptions Product quality perceptions represent consumer judgment about the superiority of a product, which the user-based approaches think is essential in describing quality (Forker et al. , 1996). Bundles of attributes together represent a certain level of quality, which therefore provide utility to the customer (Snoj et al. , 2004). The benefits are measured through a perceived level of quality (level of working superiority), a bundle of attributes in comparison with the consumer’s expectations. Schiffman and Kanuk (2004) stated consumers often judge the quality of a product on the basis of a variety of informational cues that they associate with the product. They also stated that the cues can either be intrinsic or extrinsic. Intrinsic cues are related to the physical characteristics of the product itself, like size, colour, flavour, aroma etc. The extrinsic cues on the other hand are related to elements that are put together with the actual product like packaging, pricing, advertising etc. The perceived quality of products and services is central to the theory that strong brands add value to consumers’ purchase evaluations (Low and Lamb, 2000). Brand Loyalty Brand loyalty is the ultimate desired outcome of consumer learning (Schiffman and Kanuk, 2004). According to Rawly and Dawes (1999) brand loyalty is the likelihood of positive attitudes and behaviours of consumers towards a particular brand, this could amount to repeat purchase and positive word of mouth. They also stated that a loyal customer base is an asset for a company and it reduces the need for seeking new customers. It is also a known fact that retaining current customers requires less money and effort than getting new ones. The strongest measure of brand value is the loyalty a company produces among customers (Aaker, 1996). According to Quester and Lim (2003) brand loyalty is known to have two components, namely attitudinal loyalty and behavioural loyalty. Behavioural loyalty is related to consistent purchase behaviour of a specific brand; it is the consumer’s overt purchase behaviour (Dikempe et al. , 1997) while attitudinal loyalty refers to a highly favourable attitude towards a particular brand. Rowley and Dawes (1999) stated that to understand brand loyalty better the following components of attitude model should be considered: 1. Cognitive component – associated with a â€Å"rational† decision making based on informational determinants. 2. Affective component – associated with emotions and feelings about the product or service. 3. Conative components – associated with a behavioral disposition. Relation between consumer promotion and product quality perceptions A primary reason for consumer promotion is to give an impression of greater quality and appeal to the potential customers (Alvarez and Casielles, 2004). Sales promotion influence the relative weighting of the utility factors and extends the perceived quality (Groth and Dye, 1999). Sales promotions can offer many benefits, the most obvious being monetary savings, and also motivation to perceive higher quality, convenience, value (Quock and Uncles, 2005). The way a consumer promotion is framed is likely to effect consumers’ perceptions of price, quality, value, and purchase intentions (Munger and Grewal, 2001). Ong (1997) on the other hand stated that there is a danger of unfavorable consumer perception as a result of consumer promotion activity like bonus packs etc. Consumers tend to think that at the normal price or offering they over pay for a given level of quality, so their quality perception is affected. Relationship between price perception and product quality perceptions The more quality a product possesses the more utility it contains and the more its price should be in the market (Sjolander, 1992). According to Sjolander (1992) it is very much expected that there is a very strong positive relation between perceived price and perceived quality. Perceived quality explains a considerable portion of the variance in the price the consumers are willing to pay for different brands (Low and Lamb, 2000). Unfavorable price perceptions may have a direct effect on customer intention to switch to a different brand, because the consumers might think that the price does not match quality (Jiang and Rosenbloom, 2004). Companies sometimes attempt to appeal to uninformed consumers by using high prices from start as a signal of high quality, with the belief that if they perceive the price of their products to be high then they automatically perceive the product quality to be high as well (Kalita et al. , 2004). Relationship between consumer promotion and brand loyalty According to Alvarez and Casielles (2004) promotions can have, as an effect, the consumer acquiring a brand that he or she would not otherwise try. They also stated that categories of products whose buyers are very loyal, consumer promotion activity like coupons etc that reward the loyalty could have a bigger effect. Srinivasan and Anderson (1998) acknowledged that many times sales promotions are used by new entrants to break consumers’ brand loyalty toward established brands. In the short run, established brands may be able to ignore sales promotions from new brands without serious loss of sales. Over the longer run, however, unless proper defensive and counter-offensive strategies are developed and implemented, established brands can gradually lose their loyal customer base. Dawes (2004) on the other hand stated that repeat buying rates that buying a brand on promotion decreases the likelihood of a subsequent purchase of that brand. Relationship between price perception and brand loyalty Alvarez and Casielles (2004) stated that when the consumer perceives a loss, the utility that the provides (brand) will diminish, and with it the likelihood of purchase will also go down. If, in contrast, the consumer perceives a gain, he or she will be more inclined to purchase the brand. Price perceptions are expected play an increased role in determining both post-purchase satisfaction and brand loyalty (Jiang and Rosenbloom, 2004). According to representative research higher perceived prices leads to expectation of higher perceived quality and value, in turn lead to higher levels of satisfaction of customers, greater levels of customer loyalty and retention and to a greater success of organizations (Snoj et al. , 2004). Relationship between quality perception and brand loyalty According to Ruyter and Wetzels (1997) the perceived quality is often viewed as a pre-requisite for loyalty and that perceived quality contributes positively to increase loyalty. They also stated that the influence of quality on preference loyalty generally varies per industry. Boulding et al. (1993) found positive relationships between quality and repurchase intentions and willingness to recommend to others. Because product quality perceptions influence value, efforts of marketers have focused on improving product quality in order to enhance perceptions of value, and consequently purchase intentions leading to loyalty (Grewal and Munger, 2001). The loyal customers, who gave indication that they would return, will be the internal level for managers to improve their quality in order to increase customer loyalty (Bowen and Chen, 2001). Research Question The following questions have to be addressed for the study: 1. Is there any significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh? 2. Is there any significant relationship between price perception and product quality perception in the detergent market of Bangladesh? 3. Is there any significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh? 4. Is there any significant relationship between price perception and brand loyalty in the detergent market of Bangladesh? 5. Is there any significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh? Hypothesis The hypothesis that can be derived from the research questions are: 1. There is significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh. 2. There is significant relationship between price perception and product quality perception in the detergent market of Bangladesh. There is significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh. . There is significant relationship between price perception and brand loyalty in the detergent market of Bangladesh. 5. There is significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh. Development of Conceptual Framework †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception Figure 1 . Model 1: Conceptual Framework of research variables †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception †¢ Brand Loyalty Figure 2. Model 2: Conceptual Framework of research variables Methodology Research design The illustrations of the conceptual framework model 1 and 2 (Figure 1 and 2) above gives a visual idea of the relationship and structure that exists among the study variables. The main purpose of the research is to assess the existing correlation among the variables. This research is about exploring and understanding the relationship that exists between consumer promotion, price perception with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Here in the first model (figure 1) the independent variables are assigned to be consumer promotions and price perceptions. The dependant variable on the other hand is product quality perception. In the second model (figure 2) the independent variables are consumer promotions, price perceptions and product quality perceptions, in this case the dependant variable is brand loyalty. So the researcher is attempting to find out, if any changes in the independent variable have a changing effect on the dependant ones as well, thereby proving that a relationship exists. The researcher also tried to find out the degree to which a change in the dependant variables has an impact on the independent ones, in other words the degree of relation is also explored here. Therefore the correlation study was chosen for this research. Sampling method The required data for this research was collected from the regular customers of detergents. There was no particular sample frame available for this research so convenience sampling was used, as it is also the cheapest and the easiest methods of sampling. The sample frame for this research consisted of shoppers (mainly house wives) at different shopping centres and stores etc, and also the parents of school children were included. In the shopping centres the researcher surveyed the people who seemed to be the most appropriate respondent for this kind of survey. The parents of kindergarten students, who spend time waiting for their kids outside the schools, were also surveyed, because they usually have a lot of time to spare and can give valuable inputs. Due to time constraints the survey was conducted in Dhaka city only. Over all there were about a 104 people who participated in the survey. Survey instrument A structured questionnaire was used to collect data. The questionnaire consists of different parts to gather information on the different variables under considerations. The questionnaire is the best instrument for the survey in this case because, for a correlation study the sample sizes have to be very large as it is quantitative in nature, so surveying so many people with personal interviews or observations would be next to impossible. With questionnaires, no responses of the respondents can be missed out. It gives more time to the respondents to think and then give the answers. And it is a quicker and cheaper way to conduct the survey. Questionnaires can be conducted in any environment, with minimum influence of the outside environment. Questionnaires also have the advantage of keeping the personal details of the respondents confidential. A sample of the questionnaire has been attached in the appendix.

The Great Gatsby By F. Scott Fitzgerald - 1664 Words

Dance has shaped the way we look at many different things throughout history. It has shaped how people socialize, what music people listen to, and even whole eras. One such era is the roaring 1920s. How did people socialize in the 1920s? They danced the evening away. What music did people listen to? Jazz music that they could listen to while they danced the evening away. Dance was a huge part of what made up the glorious Jazz Age. So, when a book was written to describe the 1920s scene, no doubt there had to be dance, and lots of it. In The Great Gatsby, F. Scott Fitzgerald uses the energy level of the parties, music, and dancing to represent a vast array of emotions within the characters. The 1920s was when dance truly flourished in America. In the earlier years of the 1900s dances like the Waltz and Foxtrot were considered scandalous, because it involved contact between the male and female partners. However, once these dances became more clearly demonstrated in America they soon became social norms. These older and more classical styles were still used in the twenties, but the younger generation of dancers began to add new twists and began pioneering new styles of dance. Now that dresses from the Victorian era were out of style and young women were not confined to their corsets, the dance moves became gaudier and the dresses shorter. Soon everyone was dancing, it had become the newest and best form of entertainment for everyone (Scott, 1920-30.com). The Lindy Hop,Show MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. 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