Marketing Dissertation Example | Topics and Well Written Essays - 2000 words

Marketing - Dissertation Example 110). While this is more pronounced overseas, as France and Germany have been shown in a study to take corporate stewardship more seriously than do Americans, Americans still believe that corporate responsibility is important – â€Å"a recent survey of some 2500 Americans found that 36 percent claimed they seriously considered a company’s corporate citizenship when deciding whether to buy its products† (Paine, 2003, p. 110). Moreover, if a corporation does actions that are disapproved of – say, it is revealed that the corporation conducts unnecessary and cruel tests on animals – this hurts the bottom line, and can lead to boycotts, which are a PR nightmare and can lead to a serious dip in consumers buying its products (Paine, 2003, p. 110). The reason why I chose this topic is because animal testing, especially when the testing is not necessary for advancements for human health, as is the case with cosmetics testing, is one that inspires much passio n on either side of the question, and is an important element of corporate social responsibility. For some people, any kind of animal testing should be verboten, even if the testing is done in the interest of finding human cures. For others, animal testing might not be a problem because, after all, they are â€Å"just animals.† For still others, certain kinds of animal testing might be acceptable, especially if the testing would lead to a medical cure, while other types of testing, such as testing regarding cosmetics, would not be acceptable. How each of these groups view this element of corporate social responsibility would be the center of the inquiry. C. Aims and Objectives The aims of this project will be to discover the feelings of people from all three of the above groups when it comes to certain companies that use animal testing. Do they buy from companies that use animal testing? If not, why not? If so, why? Perhaps a passionate animal advocate might buy products from a cosmetic company that animal tests – what might explain this incongruence? Moreover, I am interested in discovering if companies that do not test on animals emphasize this fact in the advertising campaigns. Lastly, I am interested in finding out how these campaigns affect consumers, and whether or not consumers are less likely to buy from companies that are known to test on animals, and more likely to buy from companies that tout the fact that they do not test on animals. D. Initial Literature Review One of the questions that is of interest is why some people care more about animal rights than do others. The reason why this is an important question is because it can answer why certain consumers will not buy products from cosmetic companies that use animal testing, while others do not care either way. Unti and Rowan (2001) theorize that childhood attitudes accounts for who has more compassion for animals than others (Unti & Rowan, 2001, p. 27). Other theories state that the concern from animals comes to a concern for the oppressed (Unti & Rowan, 2001, p. 27). As to the question of whether companies emphasize their corporate social responsibility, there is some indication that they do not (Blyth, 2003, p. 16). As for the question about how corporate irresponsible practices, such as animal testing, affect consumers, it is useful to examine how consumers react to other corporate social irresponsible

Comparing and contrast efficiency of on job training and e-learning in Research Proposal

Comparing and contrast efficiency of on job training and e-learning in the petrochemical plants - Research Proposal Example The research study will identify how valuable training is for employees at the petrochemical plants and for employees working at the petrochemical industry. Training techniques will also be analyzed and compared, and the effectiveness of these training methods will be discussed. Petrochemical industry is an important industry for the economy and employees working in the industry need to be efficient and trained (Harris, 2012). This research study will be helpful for the employees, managers, researchers, economists and other concerned person as it will help in improving the efficiency and effectiveness of employees as well as in enhancing safety measures at the workplace particularly of the organizations in the petrochemical industry. The research study will include different sub-topics as well. For instance, the research will also analyze different training methods that are helpful in the industry. The research will analyze how on-job training and e-learning method can be effective. The research will also suggest and recommend different strategies to further enhance the existing system and training methods used. Training is used to develop the skills and capabilities of the employees. Training is helpful in managing the workforce and their productivity. Training is also helpful in making sure that the employees are safe from any kind of chemicals used or present at the plant (Cogent, n.d.). training helps in enhancing the productivity level of the employees. It is considered as an investment and the returns of this investment are reported in the form of higher productivity, enhancement of skills of employees, ability to better manage the tasks and several other benefits (Bartel, 2000). Training is an important aspect of motivating the human resource. Human resource is considered as the main asset that gives the organization competitive advantage. Thus,