Antibiotic Essay - 760 Words

Name: Ridhwan Muzaki Class: DBS3B21 Admin no: P0715427 Module: Introductory pharmacology Assignment: Reflection- Anti-infective journal To begin with, I truly believe that the researchers, who have devoted their lives into studying the dynamics of drug interactions for the purpose of enhancing microbial eradication, are heroes in their own right. They have abide to do something with all their heart and soul for the better of mankind. We are living in an age where commitment is often, obscured by day to day life. Individuals make goals, often in the pursuit of glory, but Muhammad Ali once told us that goals, not written down, are only dreams. One can dream all we like but without commitment, nothing can be achieved. Based on the†¦show more content†¦Most of the time, antibiotic resistance in pathogenic bacteria occur not due to mutation, where the protein that the antibiotic target is altered. Instead, it usually involves the bacteria producing enzymes which targets the antibiotic, rendering it inactive. I believe that the widespread use of antibiotics should stop because if a bacterium becomes resistant to all available antibiotics, possibly, there could be a worldwide epidemic of diseases. In conclusion, I believe that finding ways to optimise the efficiency of current antibiotics are necessary, but one should look at the current statistics. Mutations and bacterial resistance to drugs are becoming less of a rarity. It won’t be too long before a ‘superbug’ emerges and threaten to wipe out the entire human race permanently. There are potential agents everywhere around us. For example, nearly a century ago, biologists discovered viruses that prey upon bacteria. When penicillin and other antibiotics emerged a few decades later, however, physicians largely abandoned their efforts to use these bacteriophages, or phages, to thwart infectious diseases. Shouldn’t we tap into these rather promising ‘natural bacterial killers’ instead of relying on anti-biotics? Something must be done because we are living on borrowedShow MoreRelated Antibiotics Essay1643 Words   |  7 Pages Antibiotics have played a major role in our society thanks to Sir Alexander Flemings careful observations in 1928. Without it, many lives would be in danger due to infectious diseases. Antibiotics are chemical substances produced by various species of microorganisms and other living systems that are capable in small concentrations of inhibiting the growth of or killing bacteria and other microorganisms. These organisms can be bacteria, viruses, fungi, or animals called protozoaRead MoreAntibiotic Resistance and Children Essays1221 Words   |  5 PagesCausative pathogens, antibiotic resistance, and therapeutic considerations in acute otitis media. Pediatric Infectious Disease Journal, 16, 449-456 This source is unfiltered as it was taken from the biomedical database OVID. It is appropriate to use nursing practice as it discusses pathogens that have become antibiotic resistant. It is becoming more common in the pediatric population to become antibiotic resistant and education to the parents of unnecessary use of antibiotic is vital to avoidRead More Antibiotic Resistance Essay3071 Words   |  13 PagesAntibiotic Resistance I. Abstract When penicillin was first administered in 1943, it proved to be extraordinary at wiping out nasty cases of syphilis, tuberculosis, gonorrhea, and meningitis infection. With the threat of these deadly infections in ‘check,’ pharmaceutical industries then cut back on their research to discover even more effective antibiotics. This new-found medical confidence inspired patients to merrily run to the clinic to get penicillin prescriptions for everything fromRead MoreEssay on Antibiotic Usage1093 Words   |  5 Pagesproliferation of antibiotic resistance bacteria became evident as Fleming predicted earlier. With the rapid development of infectious disease associated with antibiotic resistance forced us to change the way we view disease and the way we treat patients. However, antibiotic use has not been without consequence and several factors had contributed to the development of resistance. Some resistances are due to spontaneous mutation and these mutations are for select antibiotic resistance whilstRead MoreAntibiotic Resistance Essay1971 Words   |  8 PagesAntibiotic Resistance Nicholas J. Ciotti Nova Southeastern University Biology 1510 Professor A. Hirons March 28, 2011 Abstract Antibiotic resistance is when microorganisms, such as bacteria, are able to survive an exposure to antibiotics and these bacteria are now resistant to the effects of these antibiotics. Antibiotic resistance in bacteria has been an issue since antibiotics were discovered. The fact that bacteria can become resistant to our medical treatments such as antibioticsRead MoreAntibiotic Sensitivity Lab Essay831 Words   |  4 PagesAntibiotic Sensitivity lab A. Define the term selectively toxic. Why is it an important feature of antimicrobial agents? Selective toxicity is the ability of a chemical or drug to kill a microorganism without harming its host. Selective toxicity is important to microbial agents because it enables these agents to inhibit or kill a microorganism by interacting with microbial functions or structures different from those of the host thereby showing little or no effect to the host. B. WhatRead MoreAntibiotic Resistant Bacteria Essay1109 Words   |  5 PagesAntibiotic Resistant Bacteria â€Å"Antibiotics is the name given to the group of chemicals, particularly in medicine, that stop or inhibit the growth of, microorganisms such as fungi, bacteria, and parasites, or that kill the microorganism. They are, however, completely ineffective against viruses. There are two kinds of antibiotics, namely; bactericides, which interfere with the cell wall or contents of the bacteria, thereby killing it, and bacteriostatics, which prevent the bacteria from reproducingRead MoreEssay Antibiotic Resistance in Bacteria757 Words   |  4 PagesAntibiotic Resistance in Bacteria For about 50 years, antibiotics have been the answer to many bacterial infections. Antibiotics are chemical substances that are secreted by living things. Doctors prescribed these medicines to cure many diseases. During World War II, it treated one of the biggest killers during wartime - infected wounds. It was the beginning of the antibiotic era. But just when antibiotics were being mass produced, bacteria started to evolve and became resistant to these medicinesRead MoreStrategies in Controlling Antibiotic Resistance Essay1288 Words   |  6 Pagesto control antibiotic resistance. I thought it was a good article for me to read so I can adapt some of these strategies in my practice as a nurse practitioner. Healthcare has been forever changed with the discovery of antibiotics. Although considered one of the biggest discoveries in the last century, there has been less work done to create new antibiotics in more recent years. Once antibiotic use became widespread, resistance to these drugs has been slowly brewing. This antibiotic resistanceRead MoreThe Evolution of Antibiotic Resistant Bacteria Essay1412 Words   |  6 PagesEvolution of Antibiotic Resistant Bacteria Since antibiotics, such as penicillin, became widely available in the 1940s, they have been called miracle drugs. They have been able to eliminate bacteria without significantly harming the other cells of the host. Now with each passing year, bacteria that are immune to antibiotics have become more and more common. This turn of events presents us with an alarming problem. Strains of bacteria that are resistant to all prescribed antibiotics are beginning

Anorexia Nervosa Is A Disorder Characterized By Abnormal...

Anorexia nervosa is a disorder characterized by abnormal eating behaviors. People with anorexia have a fear of gaining weight which causes them to try and maintain a low weight. They will do anything to prevent weight gain. This includes starvation and exercising too much. They do this because not only do they have the fear of gaining weight they have a distorted body image which means even if they are extremely thin they will believe that they are overweight. (Ehrlich, 2015). Anorexia is not really about food and weight at its core. Many eating disorders are much more complicated than that and they run a lot deeper than just appearance. The real cause of the disorder could be depression, loneliness, insecurity or feeling out of control. Typically, things that just weight loss cannot cure. (Smith and Segal, 2015). It is an emotional disorder that focuses on food. People with anorexia believe that their self worth is tied to how thin they are. Anorexia is common especially in young wo man in industrialized countries where cultural ideals encourage woman to be thin. Anorexia is also affecting a growing number of men, particularly athletes and those in the military who wish to be thin. (Ehrlich, 2015). The exact causes of Anorexia Nervosa are unknown since many factors may be involved. Genes and hormones may be involved, also social attitudes that promote thin body types may also be involved. Risk factors for anorexia include being ore worried about weight and shape, having anShow MoreRelatedEating Disorders Are Generally Characterized By Any Range Of Abnormal Or Disturbed Eating Habits924 Words   |  4 PagesEating disorders are generally characterized by any range of abnormal or disturbed eating habits. The previous DSM editions referenced eating disorders throughout the text, whereas the DSM-5 contains all of the eating disorders in one chapter titled, â€Å"Feeding and Eating Disorders†. Anorexia Nervosa and Bulimia Nervosa have endured some changes in the revision of the DSM-5, while there were additional disorders added. Avoidant/restrictive food intake disorder and binge eating disorder were two disordersRead MoreEating Disorders883 Words   |  4 PagesEating Diso rders INTRODUCTION Attention Getter Do you like what you see when you look in the mirror? Imagine looking in the mirror and you see something other than what is truly there. That is a nightmare that many women suffering with eating disorders live with everyday. No matter how pretty or slim they are, all they can see is ugly and obese in that mirror. Thesis Statement Eating disorders affect millions of people every year, and can even result in death. I will explain what a eatingRead More Eating Disorders Essay746 Words   |  3 PagesAn eating disorder is an extreme expression of emotion, distress, or inner problems. An eating disorder can be compared to drug use or self mutilation as a way to relieve pain or stress. Food or the denial of food becomes the drug of choice and is used to numb painful feelings. There are three main types of eating disorders, anorexia nervosa, bulimia nervosa and binge eating disorder, also known as compulsive eating disorder. Anorexia Nervosa is an extremely abnormal fear of gaining weight, a distortedRead MoreEating Disorders Can Be Generally Characterized By Any Range Of Abnormal Or Disturbed Eating Habits897 Words   |  4 PagesEating disorders can be generally characterized by any range of abnormal or disturbed eating habits. The DSM IV has expanded from two categories of eating disorders; Anorexia Nervosa and Bulimia Nervosa, to three categories; now including Binge Eating Disorder. As defined in the DSM IV, Anorexia Nervosa is predominately found in adolescent girls and young women. The disorder is defined as distorted body image and excessive dieting that leads to severe weight loss with an obsessive fear of becomingRead MoreEssay on Biochemical Correlates of Anorexia and Bulimia1070 Words   |  5 PagesBiochemical Correlates of Anorexia and Bulimia Millions of people in the United States suffer from anorexia nervosa and bulimia nervosa. Anorexia nervosa is a dangerous eating disorder characterized by distorted body image, obsession with food and weight, drastic reduction in food intake often to the point of starvation, and extreme weight loss (1). Bulimia nervosa is a somewhat similar eating disorder more specifically characterized by recurring episodes of uncontrollable binge eating followed by self-inducedRead MoreThe Three Main Types Of Eating Disorders1305 Words   |  6 PagesEating Disorders The three main types of eating disorders: anorexia nervosa, bulimia nervosa, and binge eating, are complex pschyatriac disorders. The classification and diagnosis of each disorder is challenging because diagnostic symptoms and behaviours overlap. These disorders consist of various biological, psychological and sociological factors. They frequently coexist with other illnesses such as depression, substance abuse, or anxiety disorders. (ANAD) Eating disorders are commonly associatedRead MoreTaking a Look at Eating Disorders1708 Words   |  7 Pages EATING DISORDERS Introduction: Eating disorders are conditions characterized by abnormal eating habits that include excessive or insufficient food eating habits that hampers a person’s mental as well as physical health. Anorexia nervosa and bulimia nervosa are the most common types. Others are binge eating disorder and eating disorder not otherwise specified. Classification: †¢ Anorexia nervosa (AN), †¢ Bulimia nervosa (BN), †¢ Eating disorders not otherwise specified †¢ Binge eating disorderRead MoreEating Disorders : Anorexia Nervosa1443 Words   |  6 Pages Eating Disorders Sean Boehm Abnormal Psychology Professor. Johnston Farmingdale State College Due November 24th 2014 â€Æ' An eating disorder is a disorder that specifically focuses on the person’s weight and these behaviors are so detrimental not only to their performance in their everyday life but to their physical health. According to Hoeksema (2014) eating disorders can be characterized in three ways which include anorexia nervosa, bulimia nervosa, and binge-eating disorder. Anorexia nervosaRead MoreEating Disorders And Anorexia Nervosa1152 Words   |  5 Pagespervasiveness of eating disorders, Anorexia Nervosa and Bulimia Nervosa, has risen notably amongst women in the Western World. Eating disorders (EDs) are mental disorders â€Å"characterized by a persistent disturbance of eating or eating-related behavior that results in the altered consumption or absorption of food and that significantly impairs physical health or psychosocial functioning† (American Psychiatric Association (APA), 2013). The most well-known types of eating disorders are Anorexia and BulimiaRead MoreEating Disor ders And Eating Disorder1410 Words   |  6 Pagesâ€Å"An eating disorder is about anxiety and control and healing from trauma and food and weight are just the tools of destruction† (Floyd, Mimms, Yelding, 2008). An eating disorder is defined as a severe disturbance in eating behavior. An eating disorder, as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosa

Cell Division Free Essays

I believe that our observations are repressentative of cell division taking place in the oinon root tip. Firstly, this is because our numbers of the number of cells in each phase of mitosis are similar to the rest of the groups, so we can assume our results are most likely correct. We can also assume our calculations are right because we know that Interphase is the most active phase in the process of cell divison, which would agree with our calculations since we assume that approxiamtly 93% of cells are going though Interphase. We will write a custom essay sample on Cell Division or any similar topic only for you Order Now The phases of mitosis are much shorter then that of Interphase, and the cell spends less time in these phases. This agrees with our calculations because they run around 2-10%, conculding the fact that it is right to infere that a smaller amount of cells would be in the phases of mitosis. 5. Plants use a similar process with a few differences than in the human process. A plant cell creates a mitotic spindle and has a centrosome, but it does not have a centrioles, as in human chromosomes. The other major difference in plants is the way in which cytokinesis occurs. In human cells, the plasma membrane invaginates along the equator of the cell, creating a cleavage furrow that will separate the cytoplasm in two daughter cells. Plant cells have rigid cell walls that prevent this. Instead, they use two different approaches for cytokinesis. The plasma membrane and cell wall grow inward together, eventually separating the parent cell into two. Then the cell wall(which human cells do not contain) will separate the two daughter cells, and the cell wall starts growing in the middle of the cell between the two nuclei. This is known as the cell plate. It continues growing until its edges reach the cell’s outer surface, separating the parent cell into two daughter cells. 6. Not all cells in the meristematic region of the onion appear to have a nucleus. This is because The earliest cells, and all prokaryote cells, don’t have a nucleus. Inside these simple cells, the DNA molecules just float around in the cytoplasm. When the cells have devoloped, most likely during telophase,the nucleus will appear. 7. The result of if the chromosomes of the two daughter cells remained on one side of the cell plate could be non-disjunction, where a chromosome may fail to separate during anaphase. One daughter cell will receive both sister chromosomes and the other will receive none. This results in the former cell having three chromosomes containing the same genes (two sisters and a homologue), and will develop into a condition called trisomy, and the latter cell which would only have one chromosome (the homologous chromosome), would be a condition known as monosomy. These cells are considered aneuploid, a condition often associated with cancer. 8. A class result is better in the measure of the time for each miotic phase because we can compare each number of time that each group gets. If the numbers are similar we can infere that it is more probable to be the right answer, and can exclude any numbers that are an abnormal greater difference then the rest. By comparing all the calculations and observations of the class, we can justify the observations that are similar to those of the rest of the class. 9. Biocide 2-4D would harm and prevent the action of the substances within the meristematic cells of the plants. It will also cause major issues in sex cells because the chromosomes during metaphase 1 will not exchange proper genes with each other. How to cite Cell Division, Papers

Feelings and opinions concerning different characters from the play The Merchant of Venice Essay Example For Students

Feelings and opinions concerning different characters from the play The Merchant of Venice Essay As we read Shakespeares comedy play The Merchant of Venice we experience different emotions towards different characters at different times. This is deliberate on Shakespeares part throughout the play. One of the characters we feel most strongly about is Jessica, Shylocks daughter. When she enters the play in Act II Scene III, she immediately makes the audience feel sympathy towards her because of her situation. Although she herself wants to leave home, her father is forcing her into going. In this short scene there is much talk of Jewishness from which we conclude that Jessica is ashamed of her ancestry. As the audience has already met Shylock and know his character, its first impressions of Jessica may be that she has had an unhappy childhood. In line 17, Jessica says, To be ashamed to be my fathers child. Shylock is portrayed as a lone figure in the play, underlined by the fact that even his own daughter is ashamed of him. We feel sympathy for Jessica in this speech. At the end of Act II Scene V, Jessica exclaims to herself Farewell, and if my fortune not be crossed, I have a father, you a daughter lost a rhyming couplet is used to add more emphasis to the statement, basically saying that Shylock has lost his daughter. It is at this point that Jessica, probably unintentionally, begins the gradual process of stripping Shylock of everything he possesses. Jessica does not confront Shylock however and in this respect may appear cowardly. She could also be seen as being unfair to her father and slightly black hearted. However, Jessica also appears very strong-willed and determined evidenced by her being prepared to abandon not only her father but also her religion in pursuit of her love for Lorenzo. In Act II Scene VI, Jessica is ashamed and embarrassed to be dressed as a boy. When Lorenzo states that Jessica must be his torchbearer, Jessica says What, must I hold a candle to my shames? Jessicas actions (leaving home and stealing her fathers possessions) may perhaps be justified by her desire to embrace Christianity. This would have been seen as a sign of moral excellence in Shakespeares time rather than an act of abandoning her faith. It might not be so favourable in todays modern society. Although Shylock should provide for his daughter, Jessica may be greedy in taking all of his money and valuables. However, when she does this, she is breaking two of the Ten Commandments by dishonouring her father and stealing. We feel that she is doing wrong and being sinful. We do not hear of Jessica again until Act III Scene I. Shylock is telling Tubal that he would rather his daughter was dead and that he had the jewels than for him to be in his current situation. This is a terrible thing to say about his own daughter and we can understand, maybe even justify, Jessicas wish to elope with Lorenzo and flee her father. All feelings of disgust about Jessicas actions, which may have been greedy, selfish and uncaring, are wiped out when we hear Shylocks words and actions. Even if Shylock is talking in the heat of the moment, his words are still unforgiving. This gives us reason to feel sorry for Jessica. However, when we learn that Jessica traded a very precious turquoise ring for a monkey, we feel that Jessica is cruel and selfish as she knew that it had sentimental value for Shylock (it was given to him by his late wife Leah). Her casual use of Shylocks money, as reported by Tubal, infuriates Shylock and could make us see Jessica as irresponsible and carel ess. Throughout these scenes, Shylocks prime concern seems to be for himself only. I would my daughter were dead at my foot, and the jewels in her ear. His actions throughout the play make us err on the side of Jessica. Moving on a scene, in lines 284 290, Jessica talks about Shylock and his countrymen. From her words we learn that Jessica no longer sees herself as a Jew. She has moved on and we recognise that Jessica is coping well and we admire her because she has been through a lot and has emerged well. When Shylock bemoans his loss publicly, much to the amusement of all (Salerio and Solanio in particular), it lessens the impact of what Jessica has done and helps to bias the audience against Shylock and towards Jessica. In Scene IV Portia leaves Lorenzo and Jessica in charge of her house in Belmont. As we recognise Portia as wise and clever, this strengthens our belief in Jessica. Jessica complements Portias trust with her generous and thoughtful character sketch of Portia in Scene V. For having such a blessing in his lady is just one of the compliments Jessica gives Portia. Act V is not just about lovers but about love itself. In Scene I we think of Jessica as romantic and loving but unloved herself in childhood. She exchanges words of love with Lorenzo but dislikes sweet music. Again, this makes us feel pity for Jessica. In this scene Lorenzo and Jessica conjure up classical images of love and relax in the moonlight a scene about peace and happiness. Their love for each other and the influence of their surroundings is unmistakable a vivid contrast to the drama of the previous scene. The lyrical poetry in scenes involving Jessica and Lorenzo epitomises the power of love a vital theme of the play. Because of her actions, we see Jessica as a romantic but she also evokes numerous other feelings. The light hearted tone of the concluding scenes helps us to look upon Jessica and her actions in a more forgiving light. Shylock should have been able to give his daughter his love and his wealth. The one thing that cannot be stolen by his daughter and which is worth far more than material things, he does not present at all his love. His wealth, which he values above all, she steals. We see this as Shylocks just reward. Very famous play Romeo and Juliet by William Shakespeare EssayIn the first scene of Act II, Morocco declares his love for Portia and she agrees to abide by her fathers terms. He seems very arrogant. She handles the situation diplomatically and we respect her for this. In Act II Scene VII, Morocco goes for gold because of its appearance and reality. Morocco is very arrogant, he says things like A golden mind stoops not to shows of dross, (referring to himself as having a golden mind). He believes he deserves Portia. In the end he picks Gold (the wrong casket) and leaves, disheartened. Portia ends the scene with a possibly racist rhyming couplet. A gentle riddance, draw the curtains, go. Let all of his complexion choose me so. We trust Portia a little less for this and start to feel unsure of her. The Prince of Arragon arrives to choose one of the three caskets. Shakespeare may have chosen his name to suit his arrogance, because, he, like Morocco seems to have this in abundance. An example of this is when he says, that many may be meant by the fool multitude that choose by show. He obviously considers himself to be above other men. He chooses silver after a lengthy conversation with himself. Portia is glad to see the back of him and just wishes they would just get on with choosing; O these deliberate fools, when they do choose, they have the wisdom to by their wit to loose. We can understand this and it shouldnt be held against her. At the end of the scene, a messenger arrives, speaking of a young Venetian. Nerissa and Portia hope that it will be Bassanio. This shows us that Portia likes Bassanio a lot. Our thoughts that Portia is fond of Bassanio strengthen when Portia declares she wants Portia to delay choosing a casket so she can spend some time with him. However, Portia does have trust in her fathers will. She realises that if Bassanio loves her, he will choose the right casket unlike her other unsuccessful suitors. This tells us that Portia does have common sense and that she does think quite clearly. This alters our feelings and opinions of Portia in her favour in this scene (Scene II). Portia asks for music to be played when Bassanio makes his choice but she did not do this with Morocco or Arragon. This could mean she prefers Bassanio to her other suitors, a point reinforced when the first three lines of the song: (Tell me where is fancy bred, or in the heart or in the head? How begot, how nourished?) rhyme with lead. Bassanios correct choice of casket is met with joy from Portia. They both talk of how willing they both are to get married and enjoy life. At this point we feel happy for Portia because she has got what she wants at last. In this same scene, Portia talks about herself as an unlessoned girl, unschooled, unpractised. This could be modesty. We respect her even more because she is not at all arrogant. Still in scene II, Portia gives Bassanio a ring. She tells him never to remove it. If he does, it will be the ruin of your love according to Portia. Portias intelligence, independence and moral sense have been apparent before, but shes not been very involved so far. In Act III Scene IV this changes completely. She now has to take risks and be deceptive. Portia reveals many other sides to her character in this scene. Then she suddenly reveals a youthful sense of fun and adventure with Nerissa, boasting like a child about what a fine-looking young man she will be. Ill prove the prettier fellow of the two. This may be boasting a little but our feelings of Portia do not dwindle and we are still very much intrigued into what is going to happen. In the Trial Scene Nerissa introduces Balthazar (Portia) Portia soon speaks her Beauty Speech but this has no effect on Shylock as he insists on his bond. Portia is very as she lets clever; letting Shylock think he is going to win, and then, once he has had his chance, she lets him down at the last minute. We respect her intelligence highly. We have to admire Portia as Shylock does for trying to change his mind but when she sees it is no use, she lets him sharpen his knife and walk up to Antonio. However, she declares that not one drop of blood may be spilt. Shylock, tries to take money instead but that is also refused. We have to admire Portias cunning in the scene. It is then stated that half Shylocks goods must go to Antonio and half must go to the State of Venice. His life is also in the balance. In Act IV Scene I, Portia and Nerissa ask Bassanio and Gratiano respectively for gifts. They agree to give their wives, who they think are the doctor and the messenger boy their rings. We admire Portias cunning once again in this scene but she also loses respect from the reader in light of here cruel and uncalled for actions. In the last Act, (Act V), Portia confronts Bassanio about the whereabouts of his ring. He tells the truth and eventually Portia tells him the truth, that she was teasing him. Her point that she has successfully made is that now Antonios life has been saved, the bond that matters now is the bond with Portia. Portias love for Bassanio, and therefore, his friend Antonio, overpowers Shylocks greed and defeats him. She demonstrates the power of love and friendship over greed.

God And Doubts Essays - Christian Philosophy, God In Christianity

God And Doubts "Mommy, I've killed God." You wanted a scar; there it is, plain as day (no two-level, deep meanings attached). My scar isn't external, nor, do I suppose, is it internal. Heck, I don't know what it is but all my life I know it's been my scar, my burden. I have a problem with Christianity. But I don't show disrespect to those who choose to follow it (unless they try to impose their beliefs on me), and I don't force my thoughts on anyone (you are choosing to read this). You want sex, intoxication, violence, incest and death? Read the Bible! Though, on second thought, maybe you should stick to 'Lost Souls' by Poppy Z. Brite, it's much better. I killed God when I was still little; no one made me. Or maybe they did! Maybe the couple hours a week of religious education for ten years did, maybe it was the bible passages they told a room full of six-year-olds, because no matter how pretty the stories they told us were, I always knew they were just easy answers. God's love is boundless, God forgives all, and it doesn't matter if you don't love Jesus, because Jesus loves you. Isn't that nice? But wait a minute, then sin comes into it. If you sin, even though 'God's love is infinite and he will forgive all', sorry sucker, you're going to hell. Unbelievable? Here, let me explain. You may think 'Now that's okay, God forgives me; I'm going to heaven'. Yeah right! You're blocking the hitch that's always associated with something that's too good to be true; the Bible says that all men are sinners. So what's a girl to do? It seems you're going to be going to hell anyway. And who is going to end up in heaven if these rules kick in? I'd much rather live in hell with my friends, thank you very much. It sounds like you'd get some pretty weird little guys in heaven. I think I'll leave them to it. On the flip side, we don't need to worry about going to hell; we're all going to heaven! Yeah! Because of Jesus, who by the way was both God and God's only son (and this guy invented mankind? He must've been pretty stoned the day Jesus appeared on the scene). Anyway, guess what? Jesus died for our sins! So now we can sin as much as we like and it doesn't matter. Now wasn't that just kind of him? And then you realize that since you're supposed to follow everything in the bible, you have to live both sides at the same time, complicated, huh? I'm not even sure I want to go to heaven, because if the bible is true then God just doesn't seem like a very nice guy. I doubt he'd like me too much. I read the Book of Job and the big man in the sky doesn't exactly come off looking too good in this one. It all starts one fine day when the Devil (lovely chap) starts pestering God to prove how faithful one of his followers is. God caves to Devil's mind tricks and picks out a random guy who has always been a well-behaved Christian. And so, God kills his family, ruins his crops, and plagues him with all sorts of diseases. How nice of God whose, mind you, love is boundless and infinite and you should follow his example. I don't know about you but I'd rather not. Incase you hadn't noticed I'm not your ideal candidate for entry into the kingdom heaven. Lets see: I've had a drink, probably will have sex, taken drugs, swear occasionally, I don't love my enemies (or even my neighbors, for that matter), hate is one of my most frequently used emotions, and I don't believe in God (now that's a major one!). But that's not the worst of it because I happen to believe that love transcends gender. God doesn't like this, if you're gay, you're not going to heaven. So children repeat after me; 'God is a homophobe'. I've not even scratched the surface yet, but surely you can already see why I've killed God. Maybe you've begun to understand a modicum of the torment I feel. The blasted torment that I have to carry as a scar on myself for the rest of my life.

Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals

In many Victorian homes Self-Help had a status second only to the Bible, and though now considered a classic display of ‘Victorian values’ (industry, thrift, progress etc.), the old-fashioned phrases and unquestioning values may well represent the cover by which we should not judge the book. Self-Help sold 20,000 copies in its first year and a quarter of a million by the end of the century and went through seventy-one reprints and at least a dozen translations in the first century after its publication. Smiles was the individualistic, optimistic apostle of hard work, moral exhortation and upward social mobility through self-culture, thrift and perseverance. Self-Help was published in 1859, the year in which Darwin published his controversial theory of natural selection in On the Origin of Species. It is a work within a broader literary tradition in which human beings advance despite great adversary. According to Smiles, even the self-made man could rise to any heigh t and stand straight among his fellow citizens. Sir William Herschel (1738-1822) becomes curious about astronomy while working as an oboist in a traveling orchestra. He builds his own reflecting telescope, discovers Uranus and other celestial bodies, and becomes astronomer to the King of England. His story reflects a 19th century culture obsessed with the worship of science. During Victorian times, there was a marked desire in Europe to move away from the past. Bernard Palissy (c.1510-1589) is the poor potter who threw his own furniture into a furnace in order to create his famous enamel ware; his tenacity eventually pays off and lands him the position as potter to the French throne. Josiah Wedgwood was also well known for his refinements of the ceramic making process. Granville Sharp (1735-1813) is a clerk who in his spare time begins the abolitionist movement in Britain, eventually getting the law changed to ensure any slave setting foot in Britain would be ... Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals In many Victorian homes Self-Help had a status second only to the Bible, and though now considered a classic display of ‘Victorian values’ (industry, thrift, progress etc.), the old-fashioned phrases and unquestioning values may well represent the cover by which we should not judge the book. Self-Help sold 20,000 copies in its first year and a quarter of a million by the end of the century and went through seventy-one reprints and at least a dozen translations in the first century after its publication. Smiles was the individualistic, optimistic apostle of hard work, moral exhortation and upward social mobility through self-culture, thrift and perseverance. Self-Help was published in 1859, the year in which Darwin published his controversial theory of natural selection in On the Origin of Species. It is a work within a broader literary tradition in which human beings advance despite great adversary. According to Smiles, even the self-made man could rise to any heigh t and stand straight among his fellow citizens. Sir William Herschel (1738-1822) becomes curious about astronomy while working as an oboist in a traveling orchestra. He builds his own reflecting telescope, discovers Uranus and other celestial bodies, and becomes astronomer to the King of England. His story reflects a 19th century culture obsessed with the worship of science. During Victorian times, there was a marked desire in Europe to move away from the past. Bernard Palissy (c.1510-1589) is the poor potter who threw his own furniture into a furnace in order to create his famous enamel ware; his tenacity eventually pays off and lands him the position as potter to the French throne. Josiah Wedgwood was also well known for his refinements of the ceramic making process. Granville Sharp (1735-1813) is a clerk who in his spare time begins the abolitionist movement in Britain, eventually getting the law changed to ensure any slave setting foot in Britain would be ...

Organizational behaviour Essay Example | Topics and Well Written Essays - 2250 words

Organizational behaviour - Essay Example Crawford (2006) explains that learning to let go is paramount to inspiring staff successfully as it illustrates that management trusts is employees. People respond positively to their superiors when they feel that they have been empowered; this means having sufficient autonomy to carry out their responsibilities. Delegation is a careful balancing act because it does not mean leaving everything to one’s employees; managers need to know when to step in order to give their followers support when carrying out their respective functions. Furthermore, entrusting them with these responsibilities and then removing it suddenly actually demotivates workers, as they require sufficient reasons for removal of the same. The author also believes that managers need to assist their employees in knowing where they fit in within the organisation as this causes them to realise that they are valuable. Having a sense of community in the firm comes about when the concerned employees already have a certain emotional commitment to the objectives of the company. This sense of loyalty pushes them into becoming more confident in themselves as they fell that they are positively contributing to something great in the firm. Employees also strive for recognition of their strengths, especially in terms of their talents as well as their capabilities; many of them feel can do so much to improve outcomes within the company if given a chance. Instating rigid protocols and policies concerning talent and job placements constraint workers who then feel frustrated by their company’s inability to exploit their potential. Some employees are highly capable and with the right management support can soar to great heights; this eventually translates into effective outcomes for the organisation. Workers also strive for work-life balance, so managers ought to go out of their way to promote this sort of atmosphere for their employees.

Physical Geography Essay Example | Topics and Well Written Essays - 500 words - 2

Physical Geography - Essay Example This implies that it reflects red and yellow light. Gold occurs in diverse geologic environments, and its classification into deposit categories is thus intricate. Geologists recognize two kinds of deposits or occurrence of gold, which entails the primary and secondary. These two kinds depend on the same physical and chemical process to generate economic concentrations of the gold ore. The primary type of occurrence often forms in a place that the gold precipitates, which happens during the chemical reaction involving hot fluids, mineralizing solutions and rocks of the Earth’s crust. Formation of the secondary deposits often occurs later when the mechanical and chemical processes of weathering, as well as erosion, take place. After the formation of these kinds of deposits, it is then easy to extract it using various techniques. Production of gold in Colorado is something that begun a long time ago. Colorado is one of the United States. History provides that Colorado started as a small town because of the gold trade and then later developed to what one can now see presently. There are a number of existing gold mines in Colorado that increasingly exploit this natural resource. Some of the districts within Colorado state where goldmines are exploited, include the Cripple Creek, as well as Victor goldmine. The economic contribution of gold to the state of Colorado can never be undermined. Gold has improved the economy of Colorado and had led to the construction of a number of infrastructural projects. Gold keeps on providing employment opportunities to the youths. Monotremes: They are primitive mammals that lay eggs. Marsupials: Their females have pouches, and their young are born immature and stay in these pouches. Placentals: Their young are born at a stage where they are somehow advanced, and before birth, their young are fed in the womb via the placenta. The Aepyornithidae and the Double Watted Cassowary are both birds that

Hepatitis C virus in Africa (focus on Ethiopia) Research Paper - 1

Hepatitis C virus in Africa (focus on Ethiopia) - Research Paper Example after a series of tests and the discovery of the Hepatitis c virus was published in the journal Science the following year (Bailey 105).this paper will elaborate on Hepatitis C virus in Africa , discuss its signs, symptoms vaccination and treatment. This was a significant discovery in the medical world and led to the improvement of related areas such as diagnosis of hepatitis as well as antiviral treatment against the disease. The research on hepatitis is an ongoing process and scientists are still trying to learn more about the virus in a bid to find a way to effectively eliminate it form the world (Fisher, Harvey & Champe 362). The discovery of the virus led to a clear baseline on which research could be done having determined the subject of their studies and this has greatly improved the chances of the medical world at fighting the virus. The significance of this discovery was portrayed in the year 200 when Dr. Houghton and Dr. Alter received honors from the Lasker Award for Clinical Medical Research in recognition of the role they played in the discovery of the hepatitis C virus (Halliday, Klenerman & Barnes 634). Hepatitis C can be described as an infectious disease that primarily affects the liver of an individual and in bad cases leading to cirrhosis (Thomas & Lemon 530). The disease is caused by the Hepatitis C virus, and if not handled effectively, the disease can lead to liver cancer, esophageal and gastric varices and liver failure. The spread of the Hepatitis C virus occurs mainly through blood-to-blood contact and thus those who use intravenous drugs face the highest risk of being infected (Bailey 101). This occurs when the equipment used during the intravenous intake are not properly cleaned and sterilized beforehand and have previously been used by an individual with the virus (Fisher, Harvey & Champe 362). The virus tends to persist in the liver of most people who are infected though this condition can be treated via medication. Hepatitis C has

Development of Tennis as a Leisure Activity

Development of Tennis as a Leisure Activity The development and significance of tennis as a Leisure Activity (Mainly in the UK) 1. The History and Development of tennis. (Mainly in the UK) According to The Cliff Richard Tennis Development Fund 2000, tennis is a world-class competitive sport captivating millions of players and fans all round the world. It was in France that the game tennis as we know it today really came into being. During the 16th, 17th and 18th centuries it became the highly fashionable sport of kings and noblemen a far cry from being played by the lower classes. The development fund 2000 describes how real tennis was actually very different to the game that we know today. The game was played indoors, in large galleries with jutting roofs and points were won according to how the ball was played off of the gallery walls, rather like squash. This concept is very different to todays Lawn Tennis, where the rectangular court is laid out on a grass surface and the play is within marked boundaries, not off of the walls. After its initial rise in popularity with the French nobility, tennis spread throughout Europe, becoming particularly popular in England. To day, Wimbledon and the UK are associated with lawn tennis. Cliff Richard’s Development fund describes how the changes in tennis have taken place over the years and how the shift has moved tennis from being associated with the upper classes to a sport which is played at all different levels and at every level of the social classes. During the 19th century when Victorian prosperity in England prompted a significant revival, courts were built in many famous country houses and the first tennis clubs providing facilities for members began to appear. The biggest boost for tennis however came in 1875. As said by the development Fund 2000, The All England Croquet Club, which had formed in 1869 had failed to attract enough visitors and in 1875 they decided to offer Lawn Tennis as an added attraction. The new game was an instant success, so much so that in 1877 the name of the club was changed to the All England Croquet and Lawn Tennis Club. This highlights that the popularity of tennis has been growing for many decades thus gives us a good ind ication that it will continue to prosper. The Wimbledon Championship has been one of the most significant developments in the history of tennis. This event alone has contributed to a huge numbers of followers and participants throughout the UK and illustrates the development of tennis as we know it today. In the 1930s the game became highly fashionable in the UK, led by British stars such as Fred Perry and Don Budge and International Champions such as Henri Lacoste. Then, into the 1990s the championships became more popular than ever particularly as Great Britains hopes for a champion became rekindled with the likes of Greg Rusedski and Tim Henman. Now, entering 2006 we are witnessing the rise of young Andrew Murray who is taking the tennis circuit by storm and he will hopefully encourage and boost tennis numbers within the UK. The Lawn Tennis Association has outlined a number of ways in which it has attempted to translate the enthusiasm generated by the Wimbledon Championships each year into lasting benefits and continually develop tennis on a yearly basis. Some examples include; the sponsored campaign, ‘Play Tennis’, which is an initiative that offered free tennis lessons with the Lawn Tennis Association coaches in April and May 2004. The Lawn Tennis Association confirms that in 2004, 8,000 Londoners participated in the scheme and as a result around a third joined their local tennis clubs after playing. This highlights the significance of tennis within the UK and that the sport is held in high esteem. Perhaps now it is important to expand its target market and appeal to different socio-economic groups. Further, the Lawn Tennis Association launched an Ariel Tennis Ace campaign which was a ‘talent search’ for young players, the winner of which received coaching with John McEnroe du ring the Wimbledon Championships. It is important to note that tennis is such a significant sport within the UK that such competitions are respected and widely sought after. Other ways in which the Lawn Tennis Association has developed and increased the popularity in the UK include the introduction of a Tennis Show which has been running since April 2004 which was linked in with the Fitness Show and offered free coaching, access to clubs and information. Further, in order to establish a larger ratio of children who play tennis the organisation pioneered the Wimbledon Kid’s Zone; whilst the Championships were taking place, a children’s area is established to introduce children to tennis. Approximately 6,000 children attended in 2004 and lastly, ‘The Road to Wimbledon’ initiative was set up for young players to lure them into tennis and encourage promising young talent which will help boost tennis numbers. The incentive to entering this competition was that the winners were given the opportunity to play at Wimbledon in August. Nowadays, sporting events tend to be sponsored by major companies in order to generate more money. Last year, American Express sponsored a five-day event next to Tower Bridge with larges screens televising Wimbledon matches, tennis training and held a celebrity tennis night which raised money for the Sport Relief Charity. The Lawn Tennis Association supports any private sponsorship for these free public events because it helps develop the sport. Moreover, it is obvious that much is being done to develop tennis within the UK because Sport England has launched a website www.activeplaces.com – this Internet site has produced a list of facilities for all sports, including the locations of every tennis court in London. Sport England believes that the site’s usefulness could be enhanced if it keeps records of the condition of facilities to ensure the courts upkeep and increase the number of tennis players in the UK. The Lawn Tennis Association believes that currently a third of local authority tennis courts are in a state of disrepair, this information needs to be passed onto the local authorities to be addressed, otherwise tennis could cease to play a significant sporting role in the UK. Also, if information of facility conditions is recorded it will provide a more realistic picture of sports resources in London and may serve as a prompt to local authorities to improve their local facilities. 2. The Organisation of tennis. The Lawn Tennis Association’s work and investment is based around three main priority areas, theses include tennis clubs, junior players and performance. The organisation has been trying to make British tennis more inclusive and available to a wide number for many years. The reasons for targeting the different areas and widening their target market are to attract more and better players. Nowadays, the Lawn Tennis Association is focusing on how and where tennis is played and organised in the UK. The reason for this is to establish where the best facilities are and to improve the areas which are in disrepair. In order to better organise tennis within the UK, the Lawn Tennis Association has introduced an initiative called ‘Club Vision’ which aims to provide progressive clubs with greater support and resources at both a national and county level and to ensure that clubs can play a greater part in making the UK into a stronger tennis nation and make it as popular and g enerate a following as great as that of football. ‘Club Vision’ is described by the Lawn Tennis Association as being a multi-million pound investment programme that puts clubs at the heart of British Tennis and also supports public pay and play indoor tennis centres, schools and local authority venues. The Lawn Tennis Association joined forces with the Sports Council and the All England Lawn Tennis Club in 1986 to launch the Indoor Tennis Initiative designed to develop indoor tennis centres around Britain. The main benefit of ‘Club Vision’ is that it is able to help any club throughout the UK regardless of size and therefore as facilities are better they can promote and attempt to attract many people. This shows that tennis is becoming more organised in the UK perhaps as a result of the increased availability of courts, the affordability of equipment and the increased media interest and coverage of tennis tournaments and championships. According to Sport England, the London Assembly’s Culture Sport and Tourism Committee met with them and the Lawn Tennis Association to discuss tennis in London in 2004. The aim of the meeting was to establish how the Wimbledon Championship could propel and promote tennis within London and the rest of the UK. Further, the bodies discussed and considered ease of access to tennis courts in London and deliberated over club organization and costs of using publicly owned tennis courts. Throughout the talks, certain projects were discussed which encourage young people to get involved in tennis (such as the Westway Tennis centre), and further they examined how the Mayor, Sport England and the Lawn Tennis Association could encourage more Londoners to pick up a racquet. There is more incentive for people to take up tennis due to the 2,600 tennis clubs which have affiliated with the Lawn Tennis Association via their local county office. The development and introduction of so many clubs h ighlights the improvement of tennis as a leisure activity. Currently, the Lawn Tennis Association estimates are that two-thirds of local authority courts nationally are in a state of disrepair and nevertheless the cost of hiring local authority courts stands between  £2- £6 per hour for adults. Most tennis activities are run through such organisations as the Lawn Tennis Association and All England Tennis Club. As a result of theses clubs it is possible for people to enquire as to their nearest club or courts and increase the probability of people playing tennis as knowledge is more readily available. 3. The Social Structure of Participation. In my opinion tennis has always been classified as a rich mans sport. This might be due to the fact that when tennis originated it was played by the Kings, Queens and nobility. This stigma has now shifted however, there are still certain socio-demographics who shy away from the sport. According to the Lawn Tennis Association, 2.9million people aged four years and upwards played tennis in the UK in 2003. Further, this is reinforced by the British Embassy who suggests that around five million people play tennis in the UK. Either way, this is a large number but there does not compete with the number of people that play football. Of the 2.9 million tennis players the Lawn Tennis Association estimates that 441,000 of these people play tennis in London; 137,000 of them playing regularly. In the UK many of the tennis campaigns and organisations aim to attract the younger generation to take up tennis. This it is no surprise that the younger generation in the UK are likely to play more tennis in the future than that of the current older generation. In contrast to the number of tennis players in the UK, American Tennis Life Magazine, which conducted a survey on tennis, illustrates that 23.5 million Americans play tennis annually. Of this, 52 per cent of players were men and 48 per cent were women with the average age of these players being 29. Further, the percentage of women players to men is reflected in the ratio of spectatorship. McNamee, (2001) illustrates that 48 per cent of women watch tennis compared to 52 per cent of men. I am surprised that women on average play less and watch less tennis. The abovementioned illustrates that tennis is indeed a thriving sport within the UK but simultaneously illustrate that there is scope for growth within these figures. So, it is important to establish the type of people who do not play tennis and the reasons for their lack of participation in the sport. The kind of people not playing tennis are those who are in the lower social classes who cannot afford to pay for a club membership, those in areas where facilities are in a state of disrepair and those from ethnic minorities, the latter will be discussed further. Moreover, Sport England and the Lawn Tennis Association have identified the following barriers to greater participation in tennis in London, some of which include; cost (however in reality this is more down to peoples perception of the sport – studies show that the actual cost of tennis membership is more than half what people estimate). Also, poor local authority facilities and a lack of investment in facilities has meant that people in certain areas are just unable to play tennis. Further, the weather plays a large role in determining the months of the year in which tennis is playe d. Those with no access to indoor courts are not likely to play tennis outside the summer months which results in lower numbers of people who play tennis. Moreover, Sport England has established that there is no co-ordinated approach to tennis for people with disabilities, thus limiting the development of tennis as a leisure activity. Lastly, due to the immense popularity and plugging of other sports such as football, competition with other leisure activities and sports creates a loss of interest in playing tennis once young people have left school. Furthermore, according to Gabriel, D from the Commission for Racial Equality (CRE), black players are noticeably absent from tennis. Supposedly, poverty is cited as a major factor, with 57 per cent of people from ethnic minorities socially excluded from sports on the grounds of destitution. Gabriel, D believes that a white sporting establishment effectively excludes people from ethnic minoritiesfrom getting involved in the organisation and governance of sport at every level. In other words, the lack of black people in decision-making roles within sports organisations means there is little opportunity for them to ascend to senior and more influential roles that could promote their wider involvement and influence in sport. McLean, L reinforces the fact that the ethnic minorities do not take part in sport, compared with the national average. Supposedly, people from ethnic minorities are keen to give sports such as tennis a go, but they do not have access to facilities. Thus in order to ensure that tennis remains a popular sport and continues to grow it is essential that every local government looks to improve facilities in their area and encourage ethnic minorities. Every year, Wimbledon is broadcast on television and in its own right is one of the UK’s major sporting events. According to the Lawn Tennis Association, Sport England spent approximately  £18.7 million on tennis facilities, coaching and promotion and outreach in London in 2003. This perhaps demonstrates that tennis in the UK is in fact on the increase. What we must ensure is that we have the infrastructure in place to cope with larger numbers. The Lawn Tennis Association believes that the most immediate benefit from the Wimbledon Championships is the revenue generated by the event. The 2003 competition brought in  £25.8 million (net income) which was invested back into tennis initiatives nationally. However, in order to see tennis become more popular it is essential to promote all year round and eradicate the idea that it is a summer sport. There is of course little that the Lawn Tennis Association can do to change the weather but it should look to invest in indoor courts and floodlighting through its Club Vision programme and Indoor Tennis Initiative. In 2003, the Lawn Tennis Association committed  £2.28 million to facilities in London, 30 per cent of the organisations fund. Since 2001 it has invested over  £4.89 million in 16 major tennis projects in London. Further, Gabriel, D from the Commission for Racial Equality has reported that black people are very interested in tennis thus there is scope to increase the number of tennis players in the UK. In my opinion tennis is a growing sport. This is further emphasised by UK Sport (2001), which has explained how the management Board of the England and Wales Cricket Board (ECB) has decided to engage with Sport England and the Lawn Tennis Association in an informal consortium to seek planning permission for the redevelopment of facilities at the Bisham Abbey Sports Centre, enabling it to become a Centre of Excellence for both sports. This illustrates that organisations believe that tennis is a worthy investment for the future. Further, Since September 2004, construction has been underway on the Lawn Tennis Association’s new National Tennis Centre (NTC) in Roehampton. If tennis was showing signs of decline there would not be so many initiatives or campaigns running to improve facilities throughout the UK. The site will provide a single site of national focus for tennis in Great Britain, and will open in late 2006. The reasons for a National Tennis Centre according to the Lawn Tennis Association are that in 1999 an extensive review of the sport was undertaken and it arose that tennis has effectively turned into a social leisure activity for a few, rather than a competitive sport to be enjoyed by many millions. In all, the evidence points to a rise in popularity of the game tennis. There is still plenty of scope for growth and the introduction of more ethnic minorities to the sport. Bibliography The Cliff Richard Tennis Development Fund (2000) The History of Tennis. (Internet), Available at http://www.cliffrichardtennis.org/planet_tennis/history.htm, cited 30/11/05 Bray, A. (2005) Tennis in London. (Internet), Available at http://www.london.gov.uk/assembly/reports/culture/tennis.rtf, cited 30/11/05 The Lawn Tennis Association. (2005) Building our Tennis Nation. (Internet), Available at http://www.lta.org.uk/InsideTheLta/AboutTheLta/BuildingOurTennisNation.htm, cited 30/11/05 British Embassy. Sport – One of the best things in life. (Internet), Available at http://www.britishembassy.gov.uk/servlet/Front?pagename=OpenMarket/Xcelerate/ShowPagec=Pagecid=1065716130553, cited 30/11/05 Gabriel, D. Commission for Racial Equality (2005). Why black British tennis players are missing from Wimbledon. (Internet), Available at http://www.cre.gov.uk/Default.aspx.LocID-0hgnew070.RefLocID-0hg00k001.Lang-EN.htm, cited 30/11/05 UK Sport (2001) Cricket and Tennis seek Alliances. (Internet), Available at http://www.uksport.gov.uk/template.asp?id=376, cited 30/11/05 Tennis Life Magazine. Demographics. (Internet), Available at http://www.tennislifemagazine.com/advertising/advertising-demo.html, cited 01/12/05 McNamee, Dr (2001) Sporting Conduct: A survey of Sports spectators’ perceptions of the values and norms of selected professional sports. (Internet), Available at http://www.uksport.gov.uk/images/uploaded/sportingconduct.pdf, cited 01/12/05 McLean, L. Participation in Sport. (Internet), Available at http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/participation_in_sport.stm, cited 01/12/05

powmac Free Macbeth Essays: Death as the Price of Power :: GCSE Coursework Macbeth Essays

Death as the Price of Power in Macbeth  Ã‚      Macbeth is a tragedy and a story of the struggle between good and evil. It is about a Thane of Scotland who murders the king in his quest for power. Macbeth commits these crimes partly because of his wife’s ambition and greed, in the end he is destroyed because he feels so guilty and is overtaken by fear and paranoia. The most important part of the play for me was the moment when Macbeth dies. This shows that the play was a complete tragedy and Macbeth's ambitions which were influenced by his wife were a failure. Not one of the main characters benefited by this terrible chain of events. All the pain and unhappiness illustrated in these scenes represent the play as a whole, it is a classic tragedy. This moment was so powerful as it is done off stage but with sound affect this left a lot more to the imagination which has a strong impact. The acting was very believable and made me feel involved. I felt I knew what it’s like to be in such a human tragedy. The king of Scotland played his part well. I thought this because of his body language, in that he stood tall and mighty like an important person, a leader. The servant acted small and insecure. he kept his body in a ball and had his head down low, he never raised his voice but when people did to him he flinched . This illustrated that he was of lower status. When an important action was taken place the actor’s attention focussed on the event taken place and they exaggerated the major actions. For instance when Macbeth saw the images of a bloody knife he looked and reached out at something. Also when someone was talking or making a speech all the other actors looked at the actor who was speaking or showing something. If an actor was the center of attention they would be in the middle of the stage, as when Macbeth saw the ghost of his friend he had murder ed. The table was in the corner while Macbeth was in the center looking at the table this made it very clear of the situation and who you were supposed to be looking at. When lady Macbeth rubbing her hand continuously to get the blood off, this symbolizes her fear and guilt.

Cognitive-Behavioral Case Study of London: A Conceptualization and Treatment Plan

In this conceptualization and treatment plan, the client’s presenting problems will be discussed in detail including symptoms and diagnosis. All disclosed problem areas for the client are described including, depression and anxiety. Cognitive behavioral theory is explained including the theory’s core concepts and key elements. Cognitive behavioral theory is utilized as the theory of choice throughout the treatment plan and conceptualization. The goals and interventions utilized are outlined also utilizing cognitive behavioral theory techniques. The goals for this client and treatment plan include; In conclusion the expected outcome of each intervention utilized is disclosed and all other challenges of the entire process are given. Presenting Concerns London presents as a 24-year old biracial woman of African-American and Caucasian decent. London came into counseling due to ongoing depression and poor peer relations caused by her anxiety and mistrust issues. London is a single mother recently discharged from the military with minimal support systems in place. She is currently working in a job she dislikes and feels trapped in her present life as it is. Her child’s father is incarcerated and she has been hiding this information from her family out of fear of judgment. London has four siblings three of which are younger than she. London and her siblings were raised by their paternal grandmother due to her parent’s drug abuse issues. London’s grandmother often displayed signs of depression during her childhood although it went undiagnosed without treatment. London described some symptoms of post-partum depression after the birth of her son, which went untreated. London does not have good relationships with her siblings nor does she have any solid peer relationships she feels she needs. London was raised as a Christian, but feels disconnected from God and guilty over her choices to have a child out of wedlock. London is now feeling increased anxiety about telling her family about her issues with her son’s father and what his return will do to their already strained relationship. Case Conceptualization Speaking to London revealed many issues with forming and maintain healthy relationships. London’s lack of substantial relational exchanges with her parents seems to have caused much anxiety now that she herself is a parent (she reports being anxious around her child). Both London’s mother and father were not present during the ties she was trying to build a solid sense of self-awareness. London reports constantly being indecisive about things, as she was unsure of her likes and dislikes. London may have developed a poor sense of self, as she felt rejected by both parents. That rejection has now resurfaced in the relationship with Zion’s father, Xavier. Like her parents, Xavier left London during a pivotal time in her life. London may now believe she will become withdrawn and distant towards her own child the way her mother and father had done to her. London’s disconnect from herself and reality continued throughout adulthood when her grandmother did not pay as much attention to her as she would’ve liked. London has allowed feelings of incompetence and inadequacy hinder her progress at work, school, and in her peer relationships. London developed a habit of distancing herself from others in an attempt to avoid developing relationships. This distance included her siblings as she indicated she does not call them, visit them, or take any of their calls. London is also dishonest about what is going in her life with her family. London’s distorted view on her relationships has fueled her desire to maintain unhealthy relationships with men including her children’s father and other male figures. London reports being afraid to break off the relationship as she does not feel she can find someone else. Goals and Interventions

A Quiz About Parallel Structure

A Quiz About Parallel Structure A Quiz About Parallel Structure A Quiz About Parallel Structure By Mark Nichol Many writers are thwarted by unsuccessful efforts to express equivalent ideas in phrases that clearly identify the hierarchy and relationships of those ideas. Here are five sentences in which syntactical structure fails to communicate these concepts. Try your hand at resolving the confusion, and then compare your results to my solutions at the bottom of the page: 1. â€Å"Learn to use this art form not only for performance but also to collaborate, exercise, and respect the differences of others.† 2. â€Å"Children enrolled in high-quality preschool programs are more likely to graduate from high school, hold down jobs, and less likely to be on welfare or end up in jail.† 3. â€Å"She will be returned to the same, or a substantially similar, position to the one held prior to the leave of absence, as required by law.† 4. â€Å"They pulled him from his vehicle, beat him, robbed him of his money and equipment.† 5. â€Å"Dedication, hard work, flexibility, a sense of humor, and the interest and ability to learn and improve professionally are some of the positive qualities the company seeks in all employees.† Answers 1. This sentence isn’t strictly incorrect, but it would be clearer if it didn’t lead the reader to infer that the additional benefits of the art form are that participants can collaborate the differences of others, exercise the differences of others, and respect the differences of others. That implication is eliminated if the preposition to is inserted before the second and third items in the list: â€Å"Learn to use this art form not only for performance but also to collaborate, to exercise, and to respect the differences of others.† 2. This sentence has contrasting â€Å"more likely† and â€Å"less likely† phrases, but includes two of one and one of the other, and the second â€Å"more likely phrase† is confusingly cordoned off by commas, leaving it bereft of context. To make the sentence correct, the brace of commas must be omitted and a conjunction added: â€Å"Children enrolled in high-quality preschool programs are more likely to graduate from high school and hold down jobs and are less likely to end up on welfare or in jail.† 3. This type of error is distressingly frequent, considering that it seems obvious that if the parenthetical phrase is removed, the sentence is awkward, therefore the original sentence is awkward. One of several possible fixes is to get the trailing phrase out of the way immediately by moving it to the head of the sentence, then presenting the fully expressed basic statement followed by the alternative: â€Å"As required by law, she will be returned to the same position held prior to the leave of absence, or a substantially similar one.† 4. Here’s another common error the omission of a conjunction before a concluding compound list item. As written, the sentence implies that there were four stages to the crime: 1) They pulled him from his vehicle, 2) they beat him, 3) they robbed him, and 4) equipment. Huh? That’s wrong. Only three things occurred; items 3) and 4) are one step. Because that one step is the final list item, it should be preceded by a conjunction: â€Å"They pulled him from his vehicle, beat him, and robbed him of his money and equipment.† 5. Interest and ability take different prepositions, so they need to be separated into parallel phrases where each word is supported by its own preposition: â€Å"Dedication, hard work, flexibility, a sense of humor, and the interest in learning and improving professionally and the ability to do so are some of the positive qualities the company seeks in all employees.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowCannot or Can Not?The Two Sounds of G

Mandatory Sentencing essays

Mandatory Sentencing essays Crimes in America are growing each day. There are different reasons to the growing of the crimes committed. One big reason that comes to mind is the fact that some criminals are not receiving enough burdens on their punishment. Repeat offenders are currently playing a big role in the growing of the crimes in America. Maybe the penalties that were given in the past are not enough for the potential criminals decision on not doing a crime. In recent years, various mandatory sentencing laws have faced increasing criticism and numerous political or legal challenges. One of the main complaints for the law is that it is too harsh. Many observers criticize mandatory sentences for forcing judges to impose sentences that are too harsh. Some criminals third strike are said to be nonviolent crimes that critics say does not warrant a mandatory twenty five year sentence. For example, a homeless man who was convicted for attempting to break into a church to steal food in nineteen ninety seven and received a three-strike sentence of twenty five years to life. Critics refer back to this over and over. Some legal analysts also blame three strikes laws and other types of mandatory sentences for clogging the court system. It is said that putting all of these criminals into prison is costly. Critics say that mandatory sentences are not justifiable on the basis of cost- effectiveness. The main reason they argue is because of the high cost of imprisoning people. Americans who disagree with the law say that too much of there tax money goes towards prison cost in which the population is still going to raise. The fact that repeat offenders play a big role in growing of the crime rate grabs the attention of many innocent citizens who only want a civilized society. This affects the citizens because it seems that if a person commits a crime and goes to the county jail or prison, that he or she has learned his or her lesson. That is not...

Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 750 words

Strategic Human Resource Management - Essay Example This method of providing feedback has become quite popular because of the various benefits associated with it if it is carried out in the right manner, but still there are certain limitations associated with this method. The initiation of the process of 360-degree feedback starts when a particular leader perceives that he/she needs to further their development in order to meet the changing needs of the organization (Atwater, 2007, p.287). This means that the main purpose of conducting this form of performance appraisal is the purpose of development. This means that organizations that are implementing this feedback should focus on the developmental aspect associated with this form of feedback instead of focusing on the administration purpose of performance appraisal. Before implementing this performance appraisal method, organizations should take into consideration the current health of the organization. If the organization is going through the process of cutting cost and is decreasing their workforce, they should avoid using this form of appraisal as during such a situation organizations may fail to obtain objective information since employees will be trying to protect their own interests and jobs. Commitment towards the appraisal process is very essential and it is the job of the human resource departments to obtain commitment for the appraisal system. But the HR department is not only responsible for gaining commitment; they have to align other roles and duties along with acquiring commitment. This is because if the process is not associated with other roles, then the participants of the process may lose commitment and would find the process to be waste. According to Atwater, a research was conducted in which 19% of the surveyed organizations reported that if the 360-degree feedback system is not connected with human resource development practices, the participants who are being evaluated

Graham Gibb's Reflective Model Coursework Example | Topics and Well Written Essays - 750 words

Graham Gibb's Reflective Model - Coursework Example The first part: - ‘description’, entails the description of the action/event as pertaining to the person’s experience. Here it is to do with examinations either CATS or Final term exams. Exams are (a set/sets of) questions formulated by teachers, internally or externally, that are given to the students according to their class placement this with the aim of evaluating them at a level playing field. Here I participated in both types of exams finishing with the end term final exams. The second part: - ‘feelings’, entails the reactions and or feelings that are experienced at the particular moment of performing the specific event; this being the sitting of the exams. I was a little tense, not quite yet composed but was confident and ready for the paper. This was to be contributed to by my studying pattern and system throughout the school term. The third part: - ‘evaluation’, entails the nature of the experience one has during the event this b eing either good or bad. It has consequential results on the resultant outcome of the exams. During the taking of my exam, thoughts of family issues interrupted and blocked my flow of thinking. For some time I was quite dazed and lost valuable time trapped in my own thoughts. The experience was negative due to the kind of issues present in my family life (Jasper, 2003, p 81). The forth part: - ‘analysis’, entails the kind of rational outcome that one makes of the experience that one underwent through during the performance of the specific event i.e. what one makes sense of out of the situation occurring. Due to the family issues, my mental pattern was disrupted, with focus shifting from the current issue at hand; final exam, to external but... The researcher of this coursework discusses the reflection in the Education system, where is the presence of different by symbiotically related events that combine to produce an enabling and beneficial environment in which the student can interact successfully. This usually include: - educational materials, technologies available to enhance learning, cultural events, trips and sporting events and also examinations in the form of CATS (Continuous Assessment Tests) and final semester exams. The researcher focuses on the event of exams and examination in the schooling system. This is an event that is continuous throughout the study lives of students, it is present in all school terms of the year. Exams entail the writing of essays or sit-in-cats or end term exams. The model the researcher will be using in his study is Graham Gibb’s Reflective model. It uses reflection based on an ‘on- action approach’ the incident of reflection having been chosen and already experien ced. This model entails a ‘cyclic structural flow’ of events that exhibits on ongoing event. The researcher will concentrate on the end term final examinations paper that he undertook in during the year. The parts that were discussed in his research were the following: ‘description’ stage, 'feelings' stage, 'evaluation', ‘analysis’, ‘conclusion’ and 'action plan', each of them were analyzed in details. The researcher concluds then as a student, he would enroll for some counseling sessions either in school or privately and try to deal with an issue explored at a time.

To critique a research paper Essay Example | Topics and Well Written Essays - 3000 words

To critique a research paper - Essay Example Mostly nurses provide care to the patients under the orders or supervision of the physicians and this traditional role has given nurses an image of care providers. However, most of the jurisdictions have permitted the nurses to work independently depending on the settings of their training level. But during the postwar period, the nursing education has been diversified towards advanced and specialized credentials, and this has brought change in many traditional regulations and roles of the care providers (Cornwell and Goodrich, 2009). Being a profession, the main motive of the nursing community in all over the world is to ensure the best care for all, while maintaining their credentials, standards, code of ethics, competencies and continuity of their professional education. There are many educational paths which lead to a professional nurse. However, it is pertinent to mention here that the nursing courses are different in overall the world; it involves extensive study about the theo ry of nursing and practice as well as training in the clinics. A professional nurse cares for people of all age groups and cultural backgrounds who are healthy and ill in a specific manner based on the person’s physical, emotional, psychological, mental, social and spiritual needs. This profession combines physical science, nursing theory and requisite technology required in caring the patients. Moreover, the transition from a student to a professional nurse is exigent due to various elements include: lack of practical experience, extraordinary expectations of the hospital and insufficient staffing in a hospital. Introduction The objectives and aim of the research paper titled â€Å"Care and compassion: the experiences of newly qualified staff nurses† written by Dorothy Horsburgh and Janis Ross (2012) is to review existing procedures being utilized by the nurses in the provision of care to the patients. Moreover, the awareness of the newly appointed nurses regarding th e compassionate care and utilization of factors facilitates achieving the objective of the nurses. In order to achieve the objective of the research paper, the authors have utilized qualitative approach and in this regard, a group of forty two (42) newly recruited nurses was selected. Diverse trends, themes and codes were detected and observed, after a though analysis on the data gained from the selected nurses. It was identified by the authors that the newly recruited staff nurses have diverse and miscellaneous rather systematic views, opinions and concepts. And ultimately, the authors realized an apprehension between the individual’s (nurse) ability to act and the working environment (cultural, communal, physical, managerial, and social) at which the nurses provide care to the patients (Horsburgh, and Ross, 2013). Moreover, it was derived by the authors that the supportive working environment influences the efficiency and performance of the nurses in a positive manner for d elivering compassionate care (Lombardo and Eyre, 2011). This document provides a thorough review of the above introduced research paper and the background of the nursing profession. Moreover, a framework utilized for qualitatively critiquing the research paper is presented by the Frances Ryan, Michael Coughlan and Patricia Cronin (2007). The research paper highlights certain questions which are required to be answered have been

The Chocolate of Tomorrow Essay Example for Free

The Chocolate of Tomorrow Essay R evenues from the chocolate industry continue to prove rewarding, with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years, after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines, many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging, as fast-growing economies and empowered consumers demand more from their products. For industry stalwarts, the requirement to offer local, highly tailored and increasingly diverse products represents a serious threat to market share. Spotting the markets that are likely to grow quickly will make the difference between the winners and losers of tomorrow’s chocolate landscape. According to official government figures, current hot spots include India (annual growth rate 15%), China (9%), Russia (6%) and Mexico (3. 8%). They all exhibit a number of key factors that help them stand out from the pack, including a youthful population, rapid capital inflows and retail consolidation. In this report, we’ll take a tour of the factors shaping the chocolate market of tomorrow – from geography and demographics, to consumer needs and preferences, and other market drivers. And we’ll attempt to offer a glimpse into the future by defining what might be the chocolate bar of 2030. John A Morris European Head of Consumer Markets KPMG LLP  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow State of the market Contents 4 The global picture. What they’re eating and why: a world tour of consumer taste in the chocolate market The three types of consumer shaping the way people buy chocolate across the world Four factors that are increasingly de? ning the chocolate market A glimpse of the future – and what it might mean for the industry 6 Shoppers’ preferences 8 Trends to consider Where next for chocolate? The industry has weathered a global recession and is still seeking growth. But with some markets saturated, where does its future lie? The global chocolate industry is many things, but as a bellwether for the wider economy its use is limited. Revenues have remained resilient despite a recessive global picture, falling disposable incomes, volatile commodity prices and increasing competition. Chocolate is often described as recession-proof. Some economists call it the ‘lipstick effect’: when facing an economic crisis, consumers are more willing to buy less costly luxury goods, such as cosmetics and chocolate, even as they cut back on other luxuries. Revenues over the past few years would seem to back this hypothesis, although year-on-year growth remains relatively sluggish and the spectre of volatile input prices continues to cast a shadow over future projections. Although the global market is still dominated by Western Europe and North America, emerging markets clearly represent the future. The BRIC countries (Brazil, Russia, India and China) accounted for 55% of global confectionery retail growth in 2011. Other emerging economies with youthful populations and an acquisitive middle class are likely to develop a taste for chocolate and, as their disposable incomes grow, they will represent important target markets. With the traditional markets of Western Europe and North America seemingly saturated, manufacturers are being forced to pull even more innovative tricks out of the bag to attract consumers, from enigmatic ? avor combinations to bolder health claims, portion control and personalized bars. Like a large sharing tablet, the market is breaking up. Taste is diverging as the BRICs and empowered Western consumers demand more from their products. Where will the market take us next? 10 The bar of 2030 12 Contacts Global chocolate retail market value 120 100 US$ billion 80 Source: Euromonitor 60 40 20 0 2007 2008 2009 2010 2011 2012 3  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The global picture Western Europe is still the largest chocolate market in the world, but slow growth suggests saturation. Health is becoming a major driver in new product launches: in 2011, 10% of products were marketed as vegetarian, 7% as free from additives and 7% as organic. The US eats more chocolate by volume than any country, says the International Cocoa Organization. Consumers are demanding value – and wild ?avors, such as bacon and wasabi. Health matters but is not yet a major driver. The large Hispanic market is key. The British government is pressurizing manufacturers to tackle obesity, although only 12% of consumers see fat content in chocolate as an important factor. Portion control is imperative, with smaller bars and larger ‘sharing packs’ introduced to curb overeating. In Mexico, 52% of the population are under 20: a huge market for candy and chocolate. Around 80-90% of chocolate products are aimed at children. This offers opportunity for tie-ins with well-known children’s brands, but rising obesity levels may prompt regulation. The world of chocolate Geography is still key to understanding the speci? cs of consumer taste. What are customers across the world demanding? 4 Easter is big business in Brazil, with 100 million Easter eggs eaten every year – and this is likely to increase. But childhood obesity presents a curb on growth. With more than 35% of children overweight, child-focused product launches have been driven down by 62%.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Russia is one of the most promising emerging economies for chocolatiers. The market is worth more than US$8bn and is expected to grow 45% by 2016. As consumers move up the value chain, artisan manufacturers begin to stake their claim. Widespread lactose intolerance has made for a slow start in China, but chocolate sales have risen 40% since 2009. Lindt claims in its annual report that the market is growing 30% a year. Premium products are popular, with over half of all sales bought as gifts. At US$11. 4bn, Japan is the largest Asian market. Domestic artisan companies are ? ourishing but foreigners can ? nd it hard to gain a foothold. Nestle’s Kit-Kat brand is the exception, appealing to consumers with 200 unusual ?avors and special editions. India has always had a sweet tooth, and chocolate is fast becoming its favorite treat, ahead of sugar candy, with an annual market growth rate of 15%. Cadbury’s now owns 70% of the market, introducing innovative products that can survive in the extreme heat. The Middle East/North Africa market is expected to reach US$5. 8bn by 2016, up 61% on today. Almost every part of Africa is growing: South Africa is the biggest market, but sugar confectionery is still 22% more popular there than chocolate, says Leatherhead Food Research. Source: Euromonitor Global market share by region, 2011 Western Europe 32% North America 20% Asia 17% Latin America 13% Eastern Europe 12% Middle East and Africa 4% Australasia 2% 5  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Shoppers’ preferences. What consumers want The psychology behind chocolate suggests consumers see it as a ‘naughty but nice’ impulse treat. But a closer look reveals three distinct types of buyer, each with different behaviors and demands THE CONVENIENCE BUYER Chocolate may be seen as an impulse purchase, but it’s becoming increasingly everyday among consumers. Convenience is a major driver for chocolate lovers, who want to grab a bar from a local store or throw a multi-pack into the trolley during a weekly shop. As convenience becomes more important to time-poor shoppers, sales of tablet bars are growing (up 37% in the UK last year) as consumers grab and go. Premium chocolate-makers such as Godiva are rethinking their strategies to get a bite of this lucrative market, introducing smaller bar formats. A desire for convenience is also increasing the popularity of sharing bags, particularly in Western markets, as consumers buy to share or ? nish eating later. Manufacturers have reacted with packaging innovations, such as the ‘memory wrapper’ from Mars that allows bars to be twisted, closed and saved. Mars says the innovation â€Å"empowers the consumer†. It also drives brand loyalty. THE VALUE BUYER In many markets, value is a hot topic. In the US, 79% of consumers look for good value when choosing chocolate, although 70% also want a name brand, according to Mintel Oxygen – meaning even value shoppers are making demands of manufacturers. Value is particularly important in economies where the middle class is still being de? ned – and may exist far below Western levels. According to research from ? nancial services provider Rabobank, a 45g chocolate bar accounted for less than 1% of the weekly shopping budget in the US and UK in 2010, but in India the same bar made up 18% of the weekly food allowance: which means a snack comes at the expense of a full meal. One-size-? ts-all global pricing solutions are dif? cult when the income levels and aspirations of the fast-growing middle class differ so widely. Although disposable income is rising in emerging markets, we could assume that a large proportion of consumers will continue to look for the cheapest option. Value-conscious shoppers favor a new generation of outlets. Discount stores are ? ourishing, which is forcing supermarkets to think more like discounters to attract ? ckle customers, including increasing their private label ranges. Small grocery stores may lack the economies of scale to compete on price, while ‘specialist’ formats are being crowded out. In emerging markets, ‘one-stop’ retail locations are becoming popular due to low prices and greater choice. Where they’re buying 15. 7% 1. 5% 45. 3% 10% 27. 5% Non-store Specialist stores Small grocery stores Supermarkets and discount stores Others 6  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Global chocolate retailers market share 2011. Source: Euromontior THE LUXURY BUYER The luxury chocolate market continues to embrace the mainstream – and not just in developed economies. â€Å"The psychology is that even expensive chocolate is an affordable luxury,† says Marcia Mogelonsky, Global Food Analyst at researcher Mintel. Chocolate is becoming increasingly premiumized, and brands such as Godiva and Lindt have become almost mass market as consumers develop a taste for everyday glamour. Godiva, which has increased its sales from US$400m to almost US$700m in 10 years and is now owned by Turkey’s Yildiz Holdings, plans to become a staple for the health-conscious, sweettoothed consumer. â€Å"Our revenues have increased in all our markets, especially in China and Japan, which are the most important markets right now,† Godiva CEO Jim Goldman has said. â€Å"[Marketing our product] is a balancing act. And it’s different in every country. We do retain our prestige†¦ but we have to be relevant. † In Russia, the chocolate market is expected to grow 45% over the next ? ve years, to reach US$11. 6bn, says Euromonitor. Belgian artisan chocolatier Jean-Philippe Darcis has his eye on the country, predicting: â€Å"The market will evolve and people will have more buying power. † Lindt is enjoying double-digit sales growth in the Middle East. In China, rich dark chocolate is thriving, with Ferrero Rocher and artisan chocolate maker Senz launching exclusive premium dark brands in the last two years. Unsurprisingly, larger manufacturers are keen to get a bite of this burgeoning sector but, without the personal story required to sell such products, they can struggle. The solution: purchase artisan brands and market them as separate entities – large producers’ economies of scale mean this phenomenon makes life hard for surviving artisan brands. Mars has Ethel M, Nestle bought Maison Cailler and Hershey owns Dagoba and Scharffen Berger. â€Å"It may sound counterintuitive, but what’s happening in the [global ? nancial] crisis is a quest by consumers for value, for more affordable products, but also for products that overtake their expectations,† says Laurent Freixe, head of Nestle’s European business. However, large manufacturers with designs on artisan businesses must be careful. â€Å"Consumers like artisan companies because they are high quality and unique,† warns Mary Nanfelt, Food Analyst at IBISWorld. â€Å"That uniqueness and independence must remain. † Luxury sales on the up â€Å"What’s happening in the ? nancial crisis is a quest by consumers for products that are more affordable but that also overtake their expectations† 2001 2005 2008 2011 0 0. 5 1 1. 5 2 2. 5 Godiva Lindt 3 US$bn sales 7  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Trends to consider Driving growth From sustainability to eventing, four factors that are increasingly important in understanding the global chocolate market – and the opportunities they could create both now and in the future SUSTAINABILITY Food origin is an increasingly important driver for consumer purchasing decisions in more developed markets, particularly at high-end retailers. Mary Nanfelt, Analyst at IBISWorld, says: â€Å"Americans in particular are becoming more socially conscious in their choices, buying chocolate from sustainable and organic sources. † Globally, use of Fairtrade cocoa has risen dramatically over the last few years, and smart phone users can even download ethical shopping apps. All the major manufacturers have embraced Fairtrade to some degree. Kraft’s Cadbury brand has tripled the amount of Fairtrade cocoa it uses, and Cadbury’s Dairy Milk, the UK’s best-selling bar, is certi? ed Fairtrade. Hershey announced this year that it would begin to source the cocoa for its Bliss brand through Fairtrade farms, while Mars and Nestle already have best-selling Fairtrade lines. INNOVATION As consumers become ever more demanding, innovation is crucial to market share. And personalization is likely to be the next consumer-driven revolution in the industry. Nestle is leading the pack in this area. Maison Cailler allows customers in Switzerland, the world’s largest per capita chocolate market, to create personalized taster packs based on their preferences. Its Spanish brand Diselo con Chocolate recently launched an e-commerce platform where customers can create their own assortments. Gum and candy businesses such as Wrigley’s have already introduced personalized packaging (particularly aimed at gifters) and chocolate could soon follow suit. The next logical step is for consumers to design chocolate bars that cater to their unique palate – but which manufacturer will take on the production challenge involved? HEALTH Although many consumers view chocolate as an occasional treat and don’t obsess over its effect on health, fat is becoming a major issue for manufacturers. So-called ‘fat taxes’ are threatened in a number of major economies, including the US and the UK, while European countries such as Denmark and Hungary have already introduced surplus taxes on unhealthy food. In Japan, the government has gone one step further and is taxing companies and local authorities with a h proportion of overweight igh employees or residents. An increased emphasis on healthy lifestyles is an imperative for governments facing rising healthcare costs, particularly in developed economies that are battling childhood obesity. This has impacted childfocused product launches, which fell 62% last year in the US and Brazil, both countries that are struggling to keep their weight down (more than 35% of Brazilian children under six are overweight or obese). Globally, 21% of parents reported switching products to give their children healthier snacks, potentially reducing brand recognition among the next generation. To combat this, the industry should debate the potential health bene? ts and enable chocolate to be among the next generation of functional foods, pushing the antioxidant effects of dark chocolate or investigating the energyboosting properties of bars with oats, nuts or ‘super fruits’. Latvian brand Laci is using ‘super berry’ sea buckthorn in its products. Smaller bars (Mars has capped its bars at 250 calories in the UK and Australia, and will follow suit in the US in 2013) can encourage awareness of portion sizes. Fairtrade takes off 35,000 30,000 Global production in tonnes 25,000 20,000 15,000 10,000 Source: Fairtrade Foundation 5,000 08 20 03 20 04 20 20 05 06 20 07 20 20 09 10 20 8  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. QA Bert Alfonso CFO, Hershey Personalization is likely to be the next revolution in chocolate†¦ the logical step is for consumers to design bars that cater to their unique palate EVENTING In many countries, chocolate is an essential component of religious events, special occasions and festivals. The seasonal chocolate market is worth US$4. 9bn in the US, an increase of 6. 4% since 2010, says Mintel. Easter is the biggest chocolate event globally and, although the shelves can appear full of competing products, the market is in fact far from saturated. Easter products launched worldwide rose 45% during 2011. Canada has proved particularly fruitful for manufacturers, with seasonal activity increasing 89% in 2011. In gift-hungry Western Europe, growth in seasonal product launches is particularly notable in the UK and France, where seasonal activity increased 53% and 41% respectively. In more mature markets like the US and Australia, there is evidence to suggest consumers are choosing to buy a smaller number of high-margin, luxury items rather than focusing on value products. In Australia, where Easter chocolate spending is expected to grow 3% in 2012 to over US$178m, specialty retailers stocking luxury Easter eggs from the likes of Lindt have been reporting robust growth. China has seen a seasonal boom. The expanding middle class is spending more on premium chocolate, which makes the perfect gift. More than half the chocolate bought in China is purchased as a gift, with Christmas and the Lunar New Year peak buying times. According to Shaun Rein, author of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World, costly confectionery ? lls a gap in traditional present-buying. â€Å"Chocolate hits a good market position. There just aren’t that many other prestige gift items in the $50-$200 range. † Q How has Hershey maintained growth in a time of ? nancial uncertainty? A: We have focused on productivity gains, which have been reinvested in the products consumers are looking for, and increased marketing activity. Gross margins have increased over the last few years as a result of several actions, including raising prices in the US market to offset rising commodity costs. We believe we’re in the middle of a secular bull market for commodities, driven by the growth of emerging economies. What steps have you been taking to mitigate rising raw material costs? Aside from pricing, we use hedging programs in everything but dairy. Certain costs are predictable but when it comes to commodities, we follow the fundamental as well as technical market indicators for materials such as cocoa and sugar. Longer-term, there’s an opportunity to improve cocoa yield in regions such as West Africa. The methods being used at the moment aren’t that sophisticated, which is why we are involved in farming training to enhance cocoa-growing productivity. Overall, cocoa farming is still pro? table at current market prices – and some markets are actually increasing production. How much of your future revenue would you like to see coming from overseas? We have targeted US$1bn revenue from our overseas operations by 2015 – we’ve actually been pacing ahead of that. Mexico, Brazil, India and China are the most important markets for us, and we now manufacture in all of them. We have been manufacturing in China for several years, rather than just exporting there, because US chocolate simply isn’t formulated for the local taste pro? le. How do you see the luxury market developing in future? I believe that smaller artisan companies will ? nd it harder to stay in the market in the long term. Luxury is growing again as a segment and competition is intensifying. It could eventually account for 20% of the market over time. What type of chocolate will we be eating in 2030? A lot of the products currently available in the US market still have longevity. There will be more personalized products as the market seeks to deliver on unique taste pro? les. Also, consumers are looking for more permissive, better-for-you alternatives. The digital aspect of personalization is still at an early stage and we will see further investment from manufacturers. The mass market won’t go away, but it will evolve. 9  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The bar of 2030 Looking to the future What kind of chocolate will we be eating in 2030? The rapid change of the past few years gives us some vital clues to the industry’s direction Innovative packaging To stand out on the shelves and reduce costs, packaging could undergo a revolution. Manufacturers will devise new ways to ensure chocolate doesn’t melt in the extreme heat of many emerging markets, as well as introducing new bar sizes. Health bene? ts Chocolate could ride the trend for nutraceuticals. Nestle has already announced plans to invest US$510m in â€Å"pioneering a new industry between food and pharma†. Medicinal herbs could be used as an ingredient, or even aspirin. Additional betterfor-you ingredients such as super-fruits, nuts and oats may become more common. Additive-free chocolate will become the norm in developed economies. Dark chocolate could increase in popularity as consumers become more aware of its health bene? ts. Attracting youth Marketing to the youthful populations of emerging markets (especially India and Latin America) will be vital. Use of popular culture, including bands and TV shows, in marketing campaigns may increase, as will viral marketing and social media interaction, as young people broaden their channels. While children prefer sweeter chocolate, concerned parents will look for chocolate with added health value. 0 03 2 Luxury vs commodity A growing middle class will continue to propel the luxury market, and will increasingly drive it into mainstream retailers. But this will pose a challenge: although middle class consumers in emerging markets may develop expensive tastes, their disposable income will still be relatively limited. Manufacturers may need to choose between margins and volume, positioning themselves carefully as either a luxury or commodity player. The outsourcing solution. The most successful chocolate companies could be purely marketing and RD operations after outsourcing their production to industrial suppliers. The public won’t even have heard of the world’s largest chocolate producers, who will work behind the scenes to supply well-known brands. 10  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The personal touch Bespoke bars may be commonplace. One artisan chocolate maker says he envisages smaller shops offering people the chance to create their own bar. As consumer palates grow more sophisticated, unusual ? avors will become the norm, with chocolate-lovers choosing their own combinations. Consumers may also be able to design their own packaging. New distribution channels Chocolate will be available from a wider variety of outlets, from coffee shops to health food stores, to cater for convenience buyers. Supermarkets and discount stores will continue to dominate sales, particularly among value customers. Premium chocolate could become available in mainstream stores as luxury buyers proliferate. Brands might seek to move up the value chain by creating their own ? agship stores, something Hershey and Mars (through its MM’s brand) have already done successfully. ar b 0 Fresh ? avors In developed markets, ? avors may become increasingly unusual as palates grow more sophisticated and brands seek a marketing boost. Combinations of sweet and savoury (such as bacon and chocolate) will increase, and salt, olive oil, herbs and ? owers will all be used as ? avorings. Middle class rule Manufacturers are likely to offer more chocolate from ethical sources to meet aspirational buyers’ needs. Middle class consumers will also be keen on premium chocolate for gifting purposes, and seasonal launches, which increased 6% during 2011, will continue to grow. A new recipe Milk chocolate will have a l ower cocoa content due to rising prices, and manufacturers will be forced to use cocoa more sparingly. Demand for cocoa could spiral out of control: one Latin American manufacturer predicts that China and India increasing average per capita consumption by just 1kg could make most manufacturers’ current models unsustainable. In that scenario, arti? cal cocoa could become a viable alternative. Price vs size Think small Rising obesity levels and government regulation will lead to manufacturers limiting portion sizes. Sharing bags of smaller bars will become more popular as people seek to limit the amount eaten in one sitting. Average per capita consumption (currently 8kg in Europe) may drop, although overall consumption is likely to rise as the global middle class mushrooms. In emerging markets, chocolate takes a hefty bite from the household budget. As input price volatility continues, manufacturers may have to keep value in mind or risk losing consumers. Price per gram is rising fast in developed markets, but research shows consumers feel cheated if bars get smaller but price is static. Mainstream manufacturers could be forced to choose between containing cost, at the expense of size, and moving further up the value chain. 11  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. About KPMG KPMG is a global network of professional ? rms providing Audit, Tax and Advisory services. We have 145,000 outstanding professionals working together to deliver value in 152 countries worldwide. KPMG is organized by industry sectors across our member ? rms. The Consumer Markets practice, which encompasses the Food, Drink and Consumer Goods and Retail sectors, comprises an international network of professionals with deep industry experience. This industry-focused network enables KPMG member ?rm professionals to provide consistent services and thought leadership to our clients globally, while maintaining a strong knowledge of local issues and markets. It’s clear the chocolate market is shifting rapidly, and presents a range of challenges and opportunities. To discuss any of the issues raised in this report, please get in touch. Contacts Willy Kruh Global Chair, Consumer Markets and Food, Drink and Consumer Goods +1 416 777 8710 [emailprotected] ca Nick Debnam ASPAC Regional Head of Consumer Markets and Food, Drink and Consumer Goods KPMG in Hong Kong +852 2978 8283 nick. [emailprotected] com Stephane Gard Head of Consumer Markets KPMG in Switzerland +41 21 345 0335 [emailprotected] com John A Morris EMA Region Head of Consumer Markets KPMG in the UK +44 20 7311 8522 john. [emailprotected] co. uk Patrick W Dolan Americas Region and US Head of Consumer Markets KPMG in the US +1 312 665 2311 [emailprotected] com Publication name The Chocolate of Tomorrow Published by Haymarket Network Ltd Publication no 120788 Publication date June 2012 Pre-press by Haymarket Pre-press The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member ? rms of the KPMG network of independent ? rms are af? liated with KPMG International. KPMG International provides no client services. No member ? rm has any authority to obligate or bind KPMG International or any other member ? rm vis-a-vis third parties, nor does KPMG International have any such authority to obligate or bind any member ? rm. All rights reserved. The KPMG name, logo and â€Å"cutting through complexity† are registered trademarks or trademarks of KPMG International. Photography and illustration: Creativ Studio Heinemann/Westend61/Corbis; Peter Dazeley/Getty Images; AP/Press Association Images; Shutterstock.